Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Romania

Romania

In Romania, the revenue in the Lawn & Garden market in 2024 reaches €0.41bn.
Looking ahead, the market is projected to experience an annual growth rate of 3.63% (CAGR 2024-2029).
When compared globally, in the United States leads in terms of revenue generation with €122bn in 2024.
On a per person basis, in 2024, in Romania generates revenues of €20.82.
Romania's lawn and garden market is experiencing a surge in demand for eco-friendly and sustainable products.

Key regions: Germany, Nigeria, Brazil, India, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Lawn & Garden Market in Romania has shown negligible growth, influenced by factors such as the slow adoption of digital technologies, lower health awareness among consumers, and limited availability of online services in the DIY & Hardware Store Market.

Customer preferences: As more consumers prioritize sustainability and eco-friendliness, there has been a growing demand for organic and eco-friendly lawn and garden products in Romania. This shift is driven by evolving lifestyle factors, such as a desire for healthier and more environmentally-conscious living. Additionally, there has been a rise in DIY gardening, with more people turning to their own backyard for fresh produce. This trend has led to an increase in sales of gardening tools and supplies at hardware stores, catering to the growing interest in self-sufficient and sustainable gardening practices.

Trends in the market: In Romania, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a rise in demand for environmentally-friendly products, as consumers become more conscious about their impact on the environment. There is also a trend towards using smart technology in gardening, with products such as automated irrigation systems and robotic lawn mowers gaining popularity. These trends signal a shift towards more sustainable and efficient practices in the industry. However, they also present challenges for industry stakeholders, such as the need to invest in new technology and adapt to changing consumer preferences. Furthermore, the increased focus on environmental sustainability may result in stricter regulations and higher costs for businesses. Nevertheless, these trends present opportunities for businesses to differentiate themselves and tap into the growing demand for eco-friendly products in the market.

Local special circumstances: In Romania, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the country's agricultural traditions and widespread interest in gardening. The market is also affected by the relatively low purchasing power of Romanian consumers, leading to a focus on affordable and functional gardening products. Additionally, Romania's regulatory landscape plays a role in shaping the market, with laws regulating the use of pesticides and fertilizers encouraging the development of more eco-friendly gardening options. These local factors set the Romanian market apart from others and impact the strategies and offerings of companies within this sector.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Romania is heavily impacted by macroeconomic factors such as consumer spending, housing market trends, and GDP growth. As the Romanian economy continues to experience steady growth and increasing disposable incomes, consumers are more inclined to spend on home improvement and outdoor products, thus driving the demand for the Lawn & Garden market within the DIY & Hardware Store market. Additionally, favorable fiscal policies and government incentives for homeowners to invest in their properties further contribute to the growth of this market segment.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.