Market Insights Consumer Consumer Electronics Computing

Tablets - Europe

Europe

The Tablets market in Europe is projected to generate a revenue of €9.7bn in 2024.
This market is expected to grow at an annual rate of 1.16% (CAGR 2024-2028).
When compared globally, in the United States leads in revenue generation, with an estimated €8,840.0m in 2024.
Considering the total population, the per person revenue in Europe's Tablets market is estimated to be €11.52 in 2024.
Looking ahead, the volume of the Tablets market is predicted to reach 35.1m pieces units by 2028.
However, there is a projected volume decline of -0.4% in 2025.
On average, each person in Europe is expected to own 0.0pieces Tablets market in 2024.
In Europe, Germany is experiencing a surge in demand for tablets, driven by the increasing popularity of e-learning and remote work.

Key regions: Worldwide, Canada, Brazil, Europe, Germany

Marché

Région

Comparaison de régions

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.