Night & Underwear - Malaysia

  • Malaysia
  • In 2024, the Night & Underwear market in Malaysia generated a revenue of MYR €284.30m.
  • It is projected that this market will experience an annual growth rate of 5.78% from 2024 to 2028, as measured by the compound annual growth rate (CAGR).
  • When compared to other countries, in the United States leads the global market in terms of revenue, generating a total of €22,230m in 2024.
  • In relation to the total population, the per person revenue in the Night & Underwear market amounted to MYR €8.20 in 2024.
  • Looking ahead to 2028, the volume of the Night & Underwear market is expected to reach 74.0m pieces units.
  • Additionally, there is an anticipated volume growth of 2.9% in 2025.
  • On an individual level, the average volume per person in the Night & Underwear market is projected to be 1.9pieces units in 2024.
  • The demand for high-quality and comfortable nightwear and underwear in Malaysia has been steadily increasing, driven by the growing middle-class population and changing fashion trends.

Key regions: United States, Germany, Indonesia, Singapore, Philippines

 
Marché
 
Région
 
Comparaison de régions
 
Monnaie
 

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Sales Channels
  • Key Players
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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