Market Insights Consumer Alcoholic Drinks

Spirits - Greece

Greece

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to €575.3m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €272.0m in 2024.
Revenue, combined amounts to €847.2m in 2024.
The revenue, at home is expected to grow annually by 1.63% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (€135,700m in 2024).
In relation to total population figures, the average revenue per capita, at home of €55.84 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 27.3m L by 2024.
Volume, out-of-home is expected to amount to 4,281.0k L in 2024.
Volume, combined is expected to amount to 31.6m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.8% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 2.65L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Greece, known for its rich history and vibrant culture, has a Spirits market that is experiencing significant growth and development. Customer preferences in the Greek Spirits market are shifting towards premium and craft products. Consumers are becoming more discerning and seeking out unique and high-quality spirits that offer a distinct taste and experience. This trend is driven by a desire for a more sophisticated and refined drinking experience, as well as a growing interest in supporting local producers and businesses. One of the key trends in the Greek Spirits market is the rise of traditional Greek spirits such as ouzo and tsipouro. These traditional spirits, made from grapes and flavored with herbs and spices, have a long history in Greece and are gaining popularity both domestically and internationally. This trend is driven by a growing appreciation for Greek culture and heritage, as well as a desire for authentic and traditional products. Another trend in the Greek Spirits market is the increasing demand for flavored spirits. Flavored spirits, such as flavored vodka and flavored liqueurs, offer consumers a wide range of options and flavors to choose from. This trend is driven by a desire for variety and experimentation, as well as a growing interest in cocktails and mixology. Local special circumstances in Greece, such as its Mediterranean climate and fertile soil, contribute to the development of the Spirits market. Greece has a rich tradition of winemaking, and this expertise and knowledge are also applied to the production of spirits. The country's unique terroir and the use of local ingredients contribute to the distinct flavors and characteristics of Greek spirits. Additionally, Greece's long history of alcohol production and consumption has created a strong cultural affinity for spirits, further driving the market's growth. Underlying macroeconomic factors, such as increasing disposable income and a growing tourism industry, also contribute to the development of the Spirits market in Greece. As the economy improves and consumers have more discretionary income, they are able to spend more on premium and craft spirits. The tourism industry, which brings in millions of visitors each year, also plays a significant role in driving the demand for spirits. Tourists often seek out local products and experiences, including traditional Greek spirits, further boosting the market's growth. In conclusion, the Spirits market in Greece is experiencing growth and development, driven by shifting customer preferences, local special circumstances, and underlying macroeconomic factors. As consumers become more discerning and seek out unique and high-quality products, the market is responding with a wider range of options and flavors. The rise of traditional Greek spirits and the increasing demand for flavored spirits are key trends in the market. Local special circumstances, such as Greece's Mediterranean climate and fertile soil, contribute to the development of the market, while underlying macroeconomic factors, such as increasing disposable income and a growing tourism industry, further drive its growth.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.