Hard Seltzer - Paraguay

The Hard Seltzer market in Paraguay is experiencing significant growth and development, driven by changing consumer preferences and a growing demand for low-calorie, refreshing alcoholic beverages.

Customer preferences: Paraguayan consumers are increasingly seeking healthier and lighter beverage options, as they become more health-conscious and aware of the impact of their choices on their overall well-being. This has led to a shift in preferences towards low-calorie and low-sugar drinks, such as Hard Seltzers. The light and refreshing nature of Hard Seltzers, combined with their lower alcohol content compared to traditional spirits, makes them an attractive choice for health-conscious consumers in Paraguay.

Trends in the market: One of the key trends in the Hard Seltzer market in Paraguay is the introduction of a wide variety of flavors and innovative combinations. Manufacturers are constantly launching new flavors to cater to the diverse tastes and preferences of consumers. This trend is driven by the desire to offer unique and differentiated products that stand out in a crowded market. Additionally, the introduction of limited-edition flavors and collaborations with popular brands or influencers has also gained traction in Paraguay, creating excitement and driving consumer interest in Hard Seltzers. Another trend in the Paraguayan Hard Seltzer market is the increasing availability and accessibility of these beverages. Hard Seltzers are now widely available in supermarkets, convenience stores, and online platforms, making them easily accessible to consumers across the country. This has contributed to the growing popularity of Hard Seltzers as a mainstream beverage choice, rather than a niche product.

Local special circumstances: Paraguay's warm climate and vibrant social culture have also played a role in the development of the Hard Seltzer market. The refreshing and light nature of Hard Seltzers makes them particularly appealing in a country where outdoor gatherings and socializing are common. The ability to enjoy a cold and flavorful beverage without the heaviness or high alcohol content of traditional spirits has resonated with Paraguayan consumers, making Hard Seltzers a popular choice for social occasions.

Underlying macroeconomic factors: The growing economy and rising disposable incomes in Paraguay have also contributed to the development of the Hard Seltzer market. As consumers have more purchasing power, they are willing to explore and experiment with new beverage options. This has created a favorable environment for the growth of the Hard Seltzer market, as consumers are more open to trying and incorporating these beverages into their lifestyle. In conclusion, the Hard Seltzer market in Paraguay is experiencing significant growth and development due to changing consumer preferences, the introduction of a wide variety of flavors, increased availability, and the country's warm climate and vibrant social culture. These factors, combined with the underlying macroeconomic factors of a growing economy and rising disposable incomes, have created a favorable market environment for the expansion of the Hard Seltzer market in Paraguay.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.