Cider, Perry & Rice Wine - Mexico

The Cider, Perry & Rice Wine market in Mexico has been experiencing significant growth in recent years. Customer preferences in Mexico have been shifting towards alternative alcoholic beverages such as cider, perry, and rice wine. This can be attributed to several factors. Firstly, consumers are becoming more health-conscious and are seeking out lower-alcohol options. Cider, perry, and rice wine typically have lower alcohol content compared to traditional spirits and beers, making them a more appealing choice for those looking for a lighter drink. Additionally, these beverages often have a sweeter taste profile, which appeals to consumers who prefer less bitter or hoppy flavors. One of the key trends in the Mexican market is the increasing availability and variety of cider, perry, and rice wine options. Domestic and international brands have recognized the growing demand for these beverages and have expanded their product offerings in Mexico. This has resulted in a wider range of flavors and styles being available to consumers, catering to different preferences and tastes. Furthermore, there has been a rise in craft cider and perry producers in Mexico, offering unique and artisanal options to the market. Local special circumstances in Mexico have also contributed to the development of the Cider, Perry & Rice Wine market. Mexico has a rich culinary and beverage culture, and consumers are open to trying new and different products. This has created a favorable environment for the growth of cider, perry, and rice wine, as consumers are willing to experiment with these alternative beverages. Additionally, Mexico has a large agricultural sector, which provides a steady supply of ingredients such as apples and pears for cider and perry production. This has facilitated the development of local production and reduced the reliance on imported products. Underlying macroeconomic factors have also played a role in the growth of the Cider, Perry & Rice Wine market in Mexico. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income for many consumers. This has allowed them to spend more on premium and specialty beverages, including cider, perry, and rice wine. Furthermore, Mexico has a young and urban population, which is more open to trying new and innovative products. This demographic trend has created a favorable market for the development of niche beverage categories like cider, perry, and rice wine. In conclusion, the Cider, Perry & Rice Wine market in Mexico is experiencing growth due to changing customer preferences, an increasing variety of options, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek out alternative alcoholic beverages and the market continues to expand, it is expected that the growth of the cider, perry, and rice wine market in Mexico will continue in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.