Beer - Mexico

The Beer market in Mexico has been experiencing significant growth in recent years.

Customer preferences: Mexican consumers have shown a strong preference for beer, making it the most popular alcoholic beverage in the country. This can be attributed to the cultural significance of beer in Mexico, where it is often enjoyed during social gatherings and celebrations. Additionally, the wide variety of beer styles available in the market caters to different consumer tastes and preferences.

Trends in the market: One of the key trends in the Mexican beer market is the growing demand for craft beer. This trend mirrors the global shift towards craft beer, as consumers seek unique and flavorful options. Craft breweries in Mexico have been gaining popularity, offering a wide range of artisanal beers that cater to the discerning tastes of consumers. This trend is driven by a desire for quality and authenticity, as craft beer is often perceived as being made with higher quality ingredients and produced in smaller batches. Another trend in the Mexican beer market is the increasing popularity of low-alcohol and non-alcoholic beer. Health-conscious consumers are seeking alternatives to traditional beer that have lower alcohol content or are alcohol-free. This trend is in line with global consumer preferences for healthier beverage options. Non-alcoholic beer has also gained traction among consumers who want to enjoy the taste of beer without the effects of alcohol.

Local special circumstances: Mexico has a rich brewing tradition, with a long history of beer production. This has created a strong beer culture in the country, with beer being deeply ingrained in social and cultural traditions. Mexican beers, such as Corona and Modelo, are well-known and widely consumed both domestically and internationally. These local beer brands have a strong presence in the market and enjoy a loyal customer base.

Underlying macroeconomic factors: Mexico's growing economy and increasing disposable income have contributed to the growth of the beer market. As consumers have more spending power, they are able to afford higher-quality and more expensive beer options. Additionally, the country's young and growing population has also played a role in the expansion of the beer market. With a large percentage of the population in the legal drinking age range, there is a significant consumer base for beer products. In conclusion, the Beer market in Mexico is experiencing growth due to customer preferences for beer, including the popularity of craft beer and low-alcohol options. The local special circumstances, such as the strong beer culture and presence of well-known Mexican beer brands, further contribute to the market's development. The underlying macroeconomic factors, including Mexico's growing economy and young population, also play a significant role in driving the growth of the beer market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.