Cider, Perry & Rice Wine - Indonesia

The Cider, Perry & Rice Wine market in Indonesia has been steadily growing in recent years, driven by changing consumer preferences and local special circumstances. Customer preferences in the Indonesian market have shifted towards healthier and more diverse beverage options. With an increasing focus on health and wellness, consumers are looking for alternatives to traditional alcoholic beverages. Cider, Perry & Rice Wine offer a lighter and more refreshing option compared to other alcoholic drinks, making them appealing to health-conscious consumers. Additionally, these beverages often have lower alcohol content, which is also a factor in their growing popularity. Trends in the market show that the demand for Cider, Perry & Rice Wine is on the rise. This can be attributed to several factors. Firstly, the growing middle class in Indonesia has led to an increase in disposable income, allowing consumers to explore new and premium beverage options. As a result, there has been a surge in demand for imported brands of Cider, Perry & Rice Wine, which are seen as more premium and high-quality. Another trend in the market is the increasing popularity of craft and artisanal Cider, Perry & Rice Wine. Consumers are seeking unique and authentic experiences, and craft beverages offer just that. Craft producers are able to experiment with different flavors and ingredients, catering to the evolving tastes of consumers. This trend is also fueled by the rise of local breweries and wineries, which are producing high-quality Cider, Perry & Rice Wine that resonate with Indonesian consumers. Local special circumstances in Indonesia have also contributed to the growth of the Cider, Perry & Rice Wine market. Indonesia has a large population with a diverse cultural background, resulting in a wide variety of taste preferences. This diversity has created a demand for a range of beverage options, including Cider, Perry & Rice Wine. Additionally, the tropical climate in Indonesia makes these beverages particularly appealing, as they offer a refreshing and cooling alternative to traditional alcoholic drinks. Underlying macroeconomic factors have also played a role in the development of the Cider, Perry & Rice Wine market in Indonesia. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the growth of the beverage industry, including the Cider, Perry & Rice Wine segment. Furthermore, the government has implemented policies to promote tourism and attract foreign investment, which has contributed to the growth of the hospitality industry and the demand for premium alcoholic beverages. In conclusion, the Cider, Perry & Rice Wine market in Indonesia is developing due to changing consumer preferences, local special circumstances, and underlying macroeconomic factors. The demand for healthier and more diverse beverage options, the popularity of craft and artisanal products, the diverse cultural background of the population, and the favorable economic environment have all contributed to the growth of this market. As consumer tastes continue to evolve and the economy continues to grow, the Cider, Perry & Rice Wine market in Indonesia is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.