Cider, Perry & Rice Wine - Argentina

The Cider, Perry & Rice Wine market in Argentina has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: In Argentina, there has been a shift in consumer preferences towards healthier and more natural beverages. Cider, Perry & Rice Wine are seen as a healthier alternative to traditional alcoholic beverages, as they are often made from natural ingredients and have a lower alcohol content. This has led to an increased demand for these products among health-conscious consumers in Argentina.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Argentina is the growing popularity of craft and artisanal products. Consumers are increasingly seeking unique and high-quality beverages, and this has created opportunities for small-scale producers to enter the market. Craft ciders, perries, and rice wines are often made using traditional methods and locally sourced ingredients, which appeals to consumers looking for authentic and distinctive flavors. Another trend in the market is the rising popularity of flavored ciders, perries, and rice wines. Manufacturers are introducing a variety of flavors to cater to different consumer preferences, such as fruit-infused ciders, perries with botanical extracts, and rice wines with added spices. These flavored products offer a unique and refreshing taste experience, attracting a wider consumer base.

Local special circumstances: Argentina is known for its rich agricultural resources, including a wide variety of fruits and grains. This abundance of raw materials has played a significant role in the development of the Cider, Perry & Rice Wine market. Local producers have access to high-quality fruits, such as apples and pears, which are essential ingredients in cider and perry production. Additionally, Argentina has a long history of rice cultivation, making it an ideal location for the production of rice wine.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Argentina can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, which has increased disposable income levels and consumer spending power. This has allowed consumers to explore new and premium beverage options, including ciders, perries, and rice wines. Furthermore, changing demographics in Argentina have contributed to the growth of the market. The country has a young and urbanized population, which is more open to trying new and innovative products. This has created a receptive market for ciders, perries, and rice wines, as younger consumers are more likely to experiment with different flavors and beverages. In conclusion, the Cider, Perry & Rice Wine market in Argentina is developing due to changing consumer preferences towards healthier and more natural beverages, the growing popularity of craft and artisanal products, the rising demand for flavored options, the abundance of agricultural resources, stable macroeconomic conditions, and a young and urbanized population. These factors have created a favorable environment for the growth of the market in Argentina.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.