Beer - Argentina

The Beer market in Argentina has experienced significant growth in recent years. Customer preferences have shifted towards craft beer and premium beer options, leading to an increase in the variety of beer available in the market. Additionally, local special circumstances, such as the popularity of beer as a social drink and the influence of Argentine culture, have contributed to the development of the beer market. Customer preferences in Argentina have evolved to favor craft beer and premium beer options. Consumers are increasingly seeking unique and high-quality beer experiences, which has led to a rise in the number of craft breweries and the availability of specialty beers. This trend can be attributed to changing consumer tastes and a desire for more diverse and sophisticated flavor profiles. Additionally, the growing middle class in Argentina has led to an increase in disposable income, allowing consumers to spend more on premium beer options. Trends in the beer market in Argentina also reflect global and regional market developments. The craft beer movement, which originated in the United States, has gained popularity worldwide, including in Argentina. Craft beer offers consumers a unique and personalized beer experience, often with a focus on local ingredients and traditional brewing techniques. This trend aligns with the growing consumer interest in supporting local businesses and experiencing authentic products. Local special circumstances in Argentina further contribute to the development of the beer market. Beer is a popular beverage in Argentine culture, often enjoyed during social gatherings and celebrations. This cultural preference for beer creates a strong demand for the product and drives the growth of the market. Additionally, Argentina's climate and cuisine, which include barbecues and grilled meats, pair well with beer, further enhancing its popularity. Underlying macroeconomic factors also play a role in the development of the beer market in Argentina. Economic stability and a growing middle class have increased consumer purchasing power, allowing for greater spending on discretionary items such as beer. Additionally, government policies and regulations, such as tax incentives for craft breweries and import restrictions on beer, can impact the availability and affordability of beer in the market. In conclusion, the Beer market in Argentina has experienced growth due to changing customer preferences, global and regional market trends, local special circumstances, and underlying macroeconomic factors. The shift towards craft beer and premium options reflects evolving consumer tastes and a desire for unique and high-quality beer experiences. The popularity of beer in Argentine culture, along with the country's climate and cuisine, further contribute to the development of the market. Economic stability and government policies also play a role in shaping the beer market in Argentina.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.