Beer - Canada

The Beer market in Canada has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Canadian consumers have shown a growing preference for craft beer and premium beer options. This can be attributed to a shift towards more sophisticated and diverse tastes, as well as a desire to support local breweries. Craft breweries have gained popularity due to their focus on unique flavors, high-quality ingredients, and small-batch production. Additionally, there is a growing interest in healthier options, such as low-alcohol and non-alcoholic beers, as consumers become more health-conscious.

Trends in the market: One of the key trends in the Canadian beer market is the rise of microbreweries. These small-scale breweries have gained popularity due to their ability to offer unique and innovative flavors, as well as their emphasis on local ingredients and community engagement. This trend has been fueled by changing consumer preferences and a desire for more personalized and authentic experiences. Another trend in the market is the increasing popularity of beer festivals and events. These events provide an opportunity for consumers to sample a wide variety of beers from different breweries, fostering a sense of community and exploration. Beer festivals have become a platform for breweries to showcase their products and connect with consumers on a more personal level.

Local special circumstances: Canada's diverse geography and climate have contributed to the growth of the beer market. The country's vast landscape provides a wide range of locally-sourced ingredients, such as hops and barley, which are essential for beer production. This has allowed Canadian breweries to create unique flavors that reflect the distinct regional characteristics of the country. Additionally, Canada's multicultural society has led to the introduction of international beer styles and flavors. Immigrants from different countries have brought their brewing traditions and recipes, contributing to the diversity of the Canadian beer market. This has further expanded consumer choices and fueled innovation within the industry.

Underlying macroeconomic factors: The overall growth of the Canadian economy has played a significant role in the development of the beer market. As disposable incomes have increased, consumers have been able to spend more on discretionary items, including craft beer and premium beer options. The stable and favorable business environment in Canada has also encouraged entrepreneurship and investment in the brewing industry. Furthermore, government regulations and policies have supported the growth of the beer market. Changes in alcohol laws, such as allowing direct sales from breweries and increasing the number of retail outlets, have created more opportunities for breweries to reach consumers. This has facilitated the expansion of microbreweries and the availability of craft beer options in the market. In conclusion, the Beer market in Canada has been driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The rise of craft beer, the popularity of microbreweries, and the emphasis on local ingredients have shaped the market landscape. Additionally, the growth of the Canadian economy and supportive government policies have provided favorable conditions for the development of the beer industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.