Market Insights Advertising & Media Sports

Soccer - United Kingdom

United Kingdom

Revenue in the Soccer market is projected to reach €8.99bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.35%, resulting in a projected market volume of €10.60bn by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €355.00 in 2024.
In the Soccer market, the number of users is expected to amount to 19.8m users by 2029.
User penetration in the Soccer market will be at 37.3% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Soccer market in the United Kingdom has been experiencing minimal growth, affected by factors such as the rise of online soccer media, increasing consumer interest in soccer merchandise, and the convenience of purchasing soccer tickets online. This minimal growth rate can also be attributed to the current economic climate and the fluctuating success of soccer teams in the UK.

Customer preferences: The Soccer Market within the Sports Market in the United Kingdom has seen a significant change in consumer preferences when it comes to fan engagement. With the rise of social media, fans are seeking more personalized content and interactions with their favorite teams and players. This has led to an increase in the use of virtual and augmented reality technologies to enhance the matchday experience. Additionally, there is a growing demand for eco-friendly and sustainable football merchandise, reflecting a shift towards more environmentally conscious consumer values. These trends are driven by a younger generation of soccer fans who are more digitally savvy and socially responsible.

Trends in the market: In the United Kingdom, the Soccer Market has seen an increase in the use of technology to enhance fan experience and engagement. This includes the implementation of virtual reality and augmented reality for live matches, as well as the use of social media platforms for real-time updates and interactions. Additionally, there is a growing trend of data analytics being used to improve team performance and scouting methods. These advancements have not only increased revenue opportunities for clubs, but also created a more immersive and interactive experience for fans. This trend is expected to continue as technology continues to evolve and fans demand more personalized and engaging experiences. Industry stakeholders should be proactive in adopting these technologies to stay competitive and meet the expectations of consumers in the Soccer Market.

Local special circumstances: In the United Kingdom, the Soccer Market is heavily influenced by its deep-rooted cultural heritage and strong fan base. Football clubs have loyal fan bases that have been handed down through generations, making the market highly competitive and driven by fan demand. Additionally, the UK has one of the most developed sports broadcasting industries, with pay-per-view and streaming options increasing the markets overall revenue. This is also influenced by the strict regulations governing sports broadcasting and advertising, creating a unique market environment.

Underlying macroeconomic factors: In the context of the Soccer Market within the Sports Market market in the United Kingdom, macroeconomic factors play a crucial role in shaping its growth trajectory. The performance of the market is closely tied to the overall economic health of the country, including global economic trends, national fiscal policies, and key financial indicators such as GDP, inflation, and wages. A strong and stable economy with low unemployment rates, high consumer spending, and strong consumer confidence tends to drive higher demand for soccer related products and services. In contrast, periods of economic uncertainty or recession can lead to decreased consumer spending and a decline in market performance. In addition, government policies and regulations, such as tax incentives and subsidies, can also influence the market by creating a more favorable business environment and incentivizing investment in the industry. This highlights the importance of closely monitoring macroeconomic factors in understanding and predicting the performance of the Soccer Market in the United Kingdom.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.