Market Insights Advertising & Media Sports

Cricket - United Kingdom

United Kingdom

Revenue in the Cricket market is projected to reach €0.77bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.02%, resulting in a projected market volume of €0.81bn by 2029.
In global comparison, most revenue will be generated in India (€2,110.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €94.72 in 2024.
In the Cricket market, the number of users is expected to amount to 8.1m users by 2029.
User penetration in the Cricket market will be at 12.0% in 2024.

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Analyst Opinion

The Cricket market in the Sports market in the United Kingdom is experiencing a slow decline, attributed to factors such as declining interest in media coverage and ticket sales. This is due to changing consumer preferences and increased competition from other forms of entertainment. Despite this, the market continues to be driven by die-hard fans and the convenience of online services.

Customer preferences: The Cricket market in the UK has seen a significant boost in popularity among younger demographics, driven by a cultural shift towards healthier lifestyles and a rise in grassroots initiatives promoting the sport. This has led to an increased demand for digital platforms and apps that offer training and coaching services for aspiring cricketers. Additionally, there has been a growing interest in remote coaching and analytics tools, enabling athletes to track and improve their performance from anywhere in the world.

Trends in the market: In the United Kingdom, the Cricket Market within the Sports Market is experiencing a surge in online viewing options, with more fans opting to stream matches on their devices. This trend is driven by the increasing popularity of mobile devices and the convenience of on-the-go viewing. Additionally, there has been a rise in the use of data and analytics to improve player performance and enhance fan engagement. These trends have significant implications for broadcasters and advertisers, as they must adapt to this changing landscape in order to effectively reach their target audiences. Furthermore, they also present opportunities for new players in the market to enter and innovate, potentially disrupting traditional models.

Local special circumstances: In the United Kingdom, Cricket has a long-standing history and is ingrained in the local culture. This strong tradition and deep love for the sport make Cricket a major contributor to the UKs Sports market. Additionally, the UKs temperate climate makes it an ideal location for outdoor sports, such as cricket, driving its popularity. The UK also has a well-established regulatory framework for sports, ensuring fair competition and safeguarding the integrity of the game. This, coupled with the strong financial support from the government and private investors, has created a highly competitive and thriving Cricket market in the UK.

Underlying macroeconomic factors: The Cricket Market within the Sports Market industry in the United Kingdom is greatly impacted by key macroeconomic factors that shape the overall market conditions. These factors include global economic trends, national economic health, fiscal policies, and other relevant financial indicators that have a direct influence on the performance of the market. For instance, favorable economic conditions and strong fiscal policies can lead to higher consumer spending, which can contribute to the growth of the Cricket Market. On the other hand, a weak economy or unfavorable fiscal policies can result in lower consumer spending and hinder the growth of the market. Additionally, the availability of government support and investment in the sports industry can also impact the cricket market in the UK. For example, government initiatives to promote and support the development of cricket can lead to increased participation and interest in the sport, ultimately driving the growth of the market. Overall, macroeconomic factors play a crucial role in shaping the Cricket Market in the United Kingdom and can greatly affect its performance.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.