Market Insights Advertising & Media Sports

Soccer - Thailand

Thailand

Revenue in the Soccer market is projected to reach €67.95m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.88%, resulting in a projected market volume of €78.33m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,898.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €21.66 in 2024.
In the Soccer market, the number of users is expected to amount to 3.5m users by 2029.
User penetration in the Soccer market will be at 4.4% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Thai Soccer market has been experiencing slow growth, influenced by factors such as limited media coverage, low merchandise sales, and decreasing ticket sales due to the current economic situation. However, as the economy recovers and interest in Soccer increases, the market is expected to experience steady growth in the coming years.

Customer preferences: As Thai society becomes more health conscious, there has been a growing demand for healthy and natural food and beverage options in the Soccer Market. This trend is further accelerated by the increasing awareness of sustainability and environmental impact among Thai consumers. As a result, there has been an emergence of locally sourced and organic offerings in the Soccer Market, catering to the preferences of health-conscious consumers. This shift also reflects a larger global movement towards sustainable and ethical consumption, with Thai consumers being no exception.

Trends in the market: In Thailand, the Soccer Market within the Sports Market is experiencing a significant growth in e-commerce, with more consumers purchasing team merchandise and game tickets online. This trend is expected to continue, with a focus on expanding online sales channels and utilizing social media as a platform for promotion and engagement. This has potential implications for industry stakeholders, such as increased revenue, enhanced customer relationships, and the need for effective digital marketing strategies. Additionally, there is a growing interest in incorporating technology in the game itself, with the use of VAR (Video Assistant Referee) technology gaining popularity in Thailands top soccer league. As technology continues to advance and consumers demand a more digital experience, the soccer market in Thailand will need to adapt and evolve to stay relevant and competitive.

Local special circumstances: In Thailand, the Soccer Market within the Sports Market is heavily influenced by the countrys love for the sport. Soccer has been ingrained in Thai culture and its popularity continues to rise with the success of the national team. Additionally, the governments investment in promoting sports and fitness as part of its wellness initiatives has also contributed to the growth of the soccer market. This unique combination of cultural importance and government support makes Thailand a promising market for soccer-related businesses.

Underlying macroeconomic factors: The Soccer Market within the Sports Market is greatly impacted by macroeconomic factors such as consumer spending, disposable income, and overall economic stability in Thailand. This market is heavily influenced by the trend of globalization, as more international players, teams, and tournaments enter the Thai market. Government policies and regulations also play a significant role in shaping the growth and performance of the Soccer Market. Additionally, the increasing interest and investment in sports, including soccer, from both domestic and international companies, have boosted the growth of the market. Furthermore, the rising popularity of soccer in Thailand, and the overall growth of the sports industry, contribute to the expansion of the Soccer Market within the Sports Market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.