Market Insights Advertising & Media Sports

Baseball - Thailand

Thailand

Revenue in the Baseball market is projected to reach €7.22m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.82%, resulting in a projected market volume of €7.52m by 2029.
In global comparison, most revenue will be generated in the United States (€9,145.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €5.87 in 2024.
In the Baseball market, the number of users is expected to amount to 1.2m users by 2029.
User penetration in the Baseball market will be at 1.7% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Baseball Market in Thailand has seen minimal growth due to limited adoption of digital technologies, low health awareness among consumers, and lack of convenience in online services. This is evident in the slow growth of Baseball Media, Merchandise, and Ticket Sales, all of which are impacted by cultural preferences and traditional approaches to the sport. Additionally, the overall Sports market in Thailand has been overshadowed by the popularity of other sports such as Muay Thai and football, further hindering growth.

Customer preferences: In Thailand, there has been a rise in popularity of baseball among younger generations, fueled by the growing influence of American culture and the increasing availability of sports facilities. As a result, there is a greater demand for baseball equipment, training programs, and organized leagues. Moreover, with the rise of social media and online platforms, fan engagement and merchandising opportunities are also on the rise, with consumers seeking interactive and personalized experiences. This trend is also mirrored in the U.S. market, where the use of technology in sports is revolutionizing player training and analysis, as well as enhancing the fan experience through virtual reality and AR technologies.

Trends in the market: In Thailand, there is a strong trend towards promoting baseball as a popular sport for both amateur and professional players. This has led to a growing market for baseball equipment and facilities, with increasing investments from both private and public sectors. This trend is expected to continue in the coming years, as the government aims to boost the nations sports industry and promote a healthy and active lifestyle. In the baseball market of Thailand, there is also a rise in the use of technology, with advanced equipment and tracking systems being introduced to improve player performance and training techniques. With these developments, stakeholders in the industry, such as coaches, players, and equipment manufacturers, can expect to see increased demand and potential opportunities for growth.

Local special circumstances: In Thailand, the Baseball Market within the Sports Market has been experiencing significant growth due to an increase in government investments and grassroots initiatives. The countrys favorable climate also makes it a prime location for outdoor sports activities. However, the market faces challenges such as limited funding and competition from other popular sports like football. Additionally, cultural factors such as a strong focus on individual sports and traditional local games also shape the market dynamics.

Underlying macroeconomic factors: The growth of the Baseball Market within the Sports Market in Thailand is influenced by various macroeconomic factors. For instance, the countrys economic health, global economic trends, and fiscal policies play a crucial role in the growth of this market. Additionally, factors such as consumer spending, disposable income, and consumer confidence also impact the demand for baseball goods and services. Furthermore, Thailands growing popularity as a tourist destination has led to a rise in demand for sports tourism, which has a positive impact on the Baseball Market. With increasing government support and investment in infrastructure, the Baseball Market in Thailand is expected to continue its growth trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.