Market Insights Advertising & Media Sports

Cricket - Indonesia

Indonesia

Revenue in the Cricket market is projected to reach €744.00k in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 1.11%, resulting in a projected market volume of €777.50k by 2029.
In global comparison, most revenue will be generated in India (€2,170.00m in 2025).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €0.45 in 2025.
In the Cricket market, the number of users is expected to amount to 1.7m users by 2029.
User penetration in the Cricket market will be at 0.6% in 2025.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Sports industry in Indonesia, particularly the Cricket market, has witnessed a sluggish growth rate due to economic uncertainties, limited investment activities, and changing consumer preferences. However, the growing popularity of digital and online platforms, along with the increasing health and fitness awareness among the population, is expected to drive market growth in the coming years.

Customer preferences: Consumers in Indonesia are increasingly participating in Cricket as a form of leisure and fitness activity, influenced by the growing popularity of the sport in neighboring countries such as India and Australia. As a result, there is a rising demand for high-quality cricket equipment and gear, particularly among the younger demographic. Additionally, the emergence of social media platforms has facilitated the growth of online cricket communities, allowing fans to connect and engage with each other, thereby creating a sense of belonging and camaraderie within the sport.

Trends in the market: In Indonesia, there is a growing trend towards the adoption of digital technologies in the Cricket Market within the Sports Market industry. This includes the use of digital platforms for ticket sales and streaming services, as well as social media platforms for marketing and fan engagement. With the rise of smartphone penetration and internet usage in the country, this trend is expected to continue its upward trajectory. This shift towards digital channels presents opportunities for industry stakeholders to reach a wider audience and drive revenue growth. However, it also highlights the need for seamless integration of technology and a strong digital strategy to keep up with changing consumer behaviors and remain relevant in the highly competitive Sports market.

Local special circumstances: In Indonesia, the Cricket Market has seen significant growth over the years due to the countrys rich and diverse cultural heritage, making it an attractive destination for popular international tournaments. Additionally, the tropical climate and large population also provide ample opportunities for the sport to thrive. Moreover, the countrys relaxed regulatory policies towards sports have further boosted the development of the Cricket Market, with various domestic leagues being established to cater to the growing demand for the sport.

Underlying macroeconomic factors: The growth of the Cricket Market within the Sports Market market in Indonesia is heavily influenced by macroeconomic factors such as the countrys economic stability, government policies, and investment in sports infrastructure. Indonesias rapidly growing economy and efforts to promote sports and recreation have led to an increased interest in cricket, especially among young people. Additionally, Indonesias growing middle class and their rising disposable incomes are driving the demand for sports and leisure activities, including cricket. However, challenges such as limited media exposure and lack of infrastructure for professional cricket leagues still pose obstacles to the markets growth.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.