Market Insights Advertising & Media Sports

Basketball - France

France

Revenue in the Basketball market is projected to reach €86.41m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.87%, resulting in a projected market volume of €99.55m by 2029.
In global comparison, most revenue will be generated in the United States (€8,842.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €60.03 in 2024.
In the Basketball market, the number of users is expected to amount to 1.7m users by 2029.
User penetration in the Basketball market will be at 2.2% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

In France, the Basketball Market is seeing minimal growth, influenced by factors such as increasing media coverage, popularity of merchandise and ticket sales, and consumer interest in the sport. However, this growth is hindered by economic challenges and limited international exposure.

Customer preferences: The growing popularity of health and wellness among French consumers has led to the rise of sports nutrition products within the Basketball Market. With a focus on overall fitness and performance, consumers are seeking supplements and functional foods that enhance their athletic performance and aid in recovery. As consumers become more health-conscious, they are also demanding cleaner and more natural ingredients in their sports nutrition products, and this trend is only expected to continue. Demographic shifts towards a more health-conscious segment of the population and a desire for natural, minimally-processed options are driving this trend in the French Basketball Market.

Trends in the market: In France, the Basketball Market within the Sports Market is seeing a trend of data-driven decision making. With the availability of advanced technology and data analytics tools, basketball teams are using data to optimize player performance, make informed roster decisions, and enhance their game strategies. This trend is set to continue in the future as teams recognize the value of data in gaining a competitive edge. Additionally, players are leveraging data to track their own performance and improve their skills. This trend has significant implications for industry stakeholders, including teams, players, and technology providers, as it has the potential to revolutionize the way basketball is played and managed. As data becomes increasingly integrated into the sport, it will be crucial for stakeholders to adapt and embrace this trend in order to stay competitive.

Local special circumstances: In France, basketball holds a special place in sports culture, with popular teams like ASVEL Lyon-Villeurbanne and Paris-Levallois drawing in large crowds. The French Basketball Federation (FFBB) also serves as the main governing body for the sport, closely regulating the organization and development of leagues and tournaments. Moreover, the countrys strict regulations on foreign player quotas and salary caps have fostered a competitive and balanced environment for both domestic and international players. These factors have contributed to the continued growth and success of the basketball market in France, making it a unique and highly attractive market within the larger Sports market landscape.

Underlying macroeconomic factors: The basketball market in France is significantly impacted by macroeconomic factors such as economic stability, consumer spending power, and government policies. Frances stable economy and high consumer spending have contributed to the growth of the basketball market as people are able to afford tickets and participate in the sport. Additionally, government policies promoting youth sports and investing in sports infrastructure have further stimulated the market. However, global economic trends, such as fluctuating exchange rates and trade agreements, can also affect the markets performance. Furthermore, fiscal policies, such as taxes and subsidies, can influence the cost of goods and services related to basketball, ultimately affecting consumer demand. These factors highlight the importance of considering macroeconomic conditions when examining the basketball market in France.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.