Market Insights Advertising & Media Sports Baseball

Baseball Merchandise - Philippines

Philippines

Revenue in the Baseball Merchandise market is projected to reach €2.74m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.23%, resulting in a projected market volume of €3.06m by 2029.
In global comparison, most revenue will be generated in the United States (€1,150.00m in 2024).
The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to €3.09 in 2024.
In the Baseball Merchandise market, the number of users is expected to amount to 1.0m users by 2029.
User penetration in the Baseball Merchandise market will be at 0.7% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Baseball Merchandise Market in the Philippines is experiencing negligible growth due to factors like limited fan base and high competition from other sports. Despite this, the market continues to offer convenience and a wide range of products for baseball enthusiasts.

Customer preferences: As the popularity of international baseball tournaments and leagues rises in the Philippines, consumers are gravitating towards merchandise and team apparel. This shift is driven by a growing sense of national pride and passion for the sport. Additionally, with the rise of social media, there is an increasing demand for unique and personalized baseball merchandise, catering to the countrys youth who place great importance on self-expression and individuality. This trend is also influenced by the growing focus on sustainable and ethical fashion choices among Filipino consumers.

Trends in the market: In the Philippines, the Baseball Merchandise market is experiencing a surge in online sales, as the industry continues to shift towards e-commerce. This is in line with the overall trend of increasing digitalization in the country, with more consumers turning to online shopping for convenience and safety. This shift has significant implications for industry stakeholders, as it opens up new opportunities for reaching a wider customer base and expanding product offerings. With the rise of e-commerce, retailers and manufacturers will need to adapt to new technologies and strategies to stay competitive in the Baseball Merchandise market.

Local special circumstances: In the Philippines, the Baseball Merchandise Market is greatly impacted by the countrys love for sports, particularly basketball. However, with the growing interest in other sports such as baseball, there is a developing market for related merchandise. The countrys geographical location also plays a crucial role, as it is strategically positioned as a gateway to other Asian countries, leading to potential partnerships and collaborations. Furthermore, the influence of Western culture, particularly American, also contributes to the popularity of baseball merchandise among the younger generation. Additionally, the implementing of tax reforms, particularly on imported goods, may affect the prices and availability of baseball merchandise in the country.

Underlying macroeconomic factors: The Baseball Merchandise Market of the Baseball Market within the Sports Market in the Philippines is heavily influenced by macroeconomic factors such as the countrys economic growth, consumer spending, and government policies. As the Philippines continues to experience steady economic growth, with a GDP growth rate of 6.2% in 2018, there is an increase in disposable income and consumer spending. This, in turn, has a positive impact on the demand for baseball merchandise. Moreover, the governments support for the sports industry, through policies such as the Philippine Sports Industry Reform Act, has also contributed to the growth of the Baseball Market in the country. Additionally, the growing popularity of baseball in the Philippines, fueled by the success of the national team and increasing participation in the sport, has led to a higher demand for baseball merchandise.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.