Market Insights Advertising & Media Sports American Football

American Football Media - Philippines

Philippines

Revenue in the American Football Media market is projected to reach €3.47m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.12%, resulting in a projected market volume of €3.28m by 2029.
In global comparison, most revenue will be generated in the United States (€14,200.00m in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to €4.01 in 2024.
In the American Football Media market, the number of users is expected to amount to 0.9m users by 2029.
User penetration in the American Football Media market will be at 0.7% in 2024.

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Analyst Opinion

The American Football media market is seeing slow growth, influenced by factors such as the fluctuating popularity of the sport and limited media coverage. Despite this, increasing digitalization and growing interest in sports may drive future growth.

Customer preferences: As consumer preferences continue to evolve in the American Football Media Market, there has been an increase in demand for digital content and streaming services. With the rise of social media platforms, fans are looking for real-time updates and behind-the-scenes footage of their favorite teams and players. This trend is also reflected in the younger demographics, who are more likely to consume media through their smartphones and other digital devices. Additionally, the growing impact of influencer marketing and user-generated content has reshaped the landscape of sports media, allowing for more diverse and personalized content for audiences.

Trends in the market: In the Philippines, the American Football media market is experiencing a shift towards social media and digital platforms for content consumption and engagement. This trend is driven by the growing tech-savvy Millennial and Gen Z demographic who prefer to access and consume sports content on-the-go. Additionally, there is a rise in live streaming of American Football games on various online platforms and a growing interest in fantasy sports leagues. These trends have significant implications for American Football industry stakeholders, as they need to adapt their marketing and content strategies to cater to the changing preferences of the audience. In the American Football market in the United States, there is a growing focus on diversity and inclusivity, with efforts to increase representation of women and people of color in leadership positions. This trend aligns with the increasing social consciousness in the country and reflects the changing demographics of the American Football audience. However, there is also a shift in media consumption patterns, with more viewers opting for on-demand content over traditional TV broadcasts. This trend may have implications for TV networks and advertisers, who may need to adjust their strategies to target the changing audience behavior.

Local special circumstances: In the Philippines, the American Football market faces challenges due to the popularity of basketball and other traditional sports. However, with the countrys growing economy and access to digital platforms, the American Football media market has seen steady growth. In the United States, the market is dominated by major television networks and streaming services, but in the Philippines, there is a strong emphasis on online and mobile platforms to reach a younger audience. Additionally, the religious and conservative culture of the Philippines may also influence the content and messaging of American Football media, creating a unique market compared to the US.

Underlying macroeconomic factors: The American Football Media Market within the Sports Market is greatly influenced by macroeconomic factors such as consumer spending, technological advancements, and regulatory policies. Countries with stronger economic growth, higher consumer spending, and favorable regulatory environments are expected to have a higher demand for American football media, resulting in overall market growth. In addition, the increasing popularity of American football globally and the growing number of youth participation in the sport are also contributing to the markets growth. Moreover, investments in sports infrastructure and the emergence of new media platforms are further propelling the American Football Media Market within the Sports Market in both the Philippines and the United States.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.