Market Insights Advertising & Media Sports American Football

American Football Merchandise - Europe

Europe

Revenue in the American Football Merchandise market is projected to reach €83.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.97%, resulting in a projected market volume of €106.00m by 2029.
In global comparison, most revenue will be generated in the United States (€6,279.00m in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to €24.57 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 4.3m users by 2029.
User penetration in the American Football Merchandise market will be at 0.4% in 2024.

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Analyst Opinion

The American Football Merchandise Market, within the Sports Market in Europe, is experiencing minimal growth rate due to factors such as the saturation of the market and limited customer base. Despite this, there is still a strong demand for merchandise due to the increasing popularity of American Football in the region.

Customer preferences: With the significant rise in global awareness about sustainability and ethical practices, consumers in the American Football Merchandise Market are now showing a preference for environmentally-friendly and ethically-sourced merchandise. This trend is driven by increasing concerns about the environmental impact of production and consumption, as well as a growing awareness of labor rights and fair trade practices. As a result, there has been a surge in demand for merchandise made from sustainable materials and produced under fair labor conditions. Companies within this market are also leveraging this trend by highlighting their use of sustainable and ethical practices in their marketing strategies.

Trends in the market: In the American Football Merchandise Market, there is a growing trend of selling licensed merchandise directly to consumers through e-commerce platforms instead of traditional brick-and-mortar stores. This allows for a more direct and personalized shopping experience for customers, as well as greater control over branding and pricing for retailers. Additionally, there is an increase in collaborations between American football teams and fashion brands, catering to a wider audience and tapping into the streetwear trend. These trends signal a shift towards a more digital and consumer-focused approach in the market, and stakeholders must adapt to stay competitive.

Local special circumstances: In the American Football Merchandise Market within the Sports Market, local factors play a crucial role in differentiating it from other regions. For example, in the United States, American football has deep cultural roots and a large fan base, leading to high demand for merchandise. Additionally, the strong presence of sports teams and leagues, coupled with extensive media coverage, drives the popularity of American football merchandise in the European market as well. However, in South America, cultural preferences and economic factors, such as lower purchasing power, result in a smaller market for American football merchandise compared to other sports like soccer. This creates unique dynamics in each market, with varying levels of demand and competition.

Underlying macroeconomic factors: One of the key macroeconomic factors affecting the American Football Merchandise Market is the overall economic health of the United States. As the largest economy in the world, the US sets the tone for global economic trends and has a significant influence on consumer spending and confidence. Factors such as GDP growth, employment rates, and consumer sentiment can all impact the performance of the American Football Merchandise Market. Additionally, fiscal policies such as tax rates and trade agreements can also have a significant impact on the market by affecting the cost of goods and international trade. Furthermore, changing demographics and population trends, including the aging population and the increasing diversity of the American population, can also play a role in shaping the demand for American football merchandise. Overall, a strong and stable economy, along with favorable fiscal policies and demographic trends, can contribute to a positive outlook for the American Football Merchandise Market.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.