Market Insights Advertising & Media Online Gambling

Online Lottery - Norway

Norway

Revenue in the Online Lottery market is projected to reach €72.54m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.05%, resulting in a projected market volume of €92.79m by 2029.
In the Online Lottery market, the number of users is expected to amount to 194.1k users by 2029.
User penetration will be 2.7% in 2024 and is expected to hit 3.4% by 2029.
The average revenue per user (ARPU) is expected to amount to €0.48k.
In global comparison, most revenue will be generated in the United States (€4,072.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Lottery market in Norway has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Norway have shifted towards online lottery platforms due to their convenience and accessibility. With the increasing use of smartphones and internet penetration, more people are opting for online lottery services that allow them to participate in various lotteries from the comfort of their own homes. This trend is not unique to Norway but is part of a global shift towards online gambling and gaming. In addition to customer preferences, several market trends have contributed to the growth of the Online Lottery market in Norway. One trend is the increasing popularity of international lotteries among Norwegian players. Online platforms offer the opportunity to participate in lotteries from around the world, giving players access to larger jackpots and a wider range of games. This trend has been facilitated by advancements in technology and the ability to easily purchase lottery tickets online. Another trend in the market is the introduction of innovative features and promotions by online lottery operators. These features, such as syndicate play, allow players to pool their resources and increase their chances of winning. Additionally, online operators often offer special promotions and bonuses to attract new customers and retain existing ones. These trends have contributed to the overall growth of the Online Lottery market in Norway. Local special circumstances also play a role in the development of the Online Lottery market in Norway. The country has a well-regulated gambling industry, with strict laws and regulations in place to protect consumers. This creates a safe and secure environment for online lottery players, increasing their trust and confidence in the market. Furthermore, the Norwegian government has implemented measures to prevent problem gambling, which has helped to create a positive image for the industry. Underlying macroeconomic factors have also contributed to the growth of the Online Lottery market in Norway. The country has a high standard of living and a strong economy, which has led to increased disposable income for many Norwegians. This has allowed more people to participate in online lotteries and spend money on leisure activities. Additionally, the country's stable political and economic environment has attracted international online lottery operators, further expanding the market. In conclusion, the Online Lottery market in Norway is growing due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online platforms, the popularity of international lotteries, innovative features and promotions, a well-regulated industry, and a strong economy all contribute to the development of the market. As these factors continue to evolve, the Online Lottery market in Norway is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.