Market Insights Advertising & Media Online Gambling

Online Casinos - Ireland

Ireland

Revenue in the Online Casinos market is projected to reach €0.64bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.22%, resulting in a projected market volume of €0.68bn by 2029.
In the Online Casinos market, the number of users is expected to amount to 483.3k users by 2029.
User penetration will be 8.2% in 2024 and is expected to hit 9.2% by 2029.
The average revenue per user (ARPU) is expected to amount to €1.52k.
In global comparison, most revenue will be generated in the United States (€6,989.00m in 2024).
With a projected rate of 35.6%, the user penetration in the Online Casinos market is highest in Canada.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Casinos market in Ireland has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences: Irish customers have shown a growing interest in online casinos due to several factors. Firstly, the convenience and accessibility of online gambling platforms have made it easier for individuals to participate in casino games from the comfort of their own homes. This has appealed to a wide range of customers who prefer the flexibility of being able to play at any time and from any location. Additionally, the wide variety of games available on online casino platforms has attracted customers who are seeking a diverse and engaging gambling experience. The ability to choose from a range of traditional casino games, such as poker, blackjack, and roulette, as well as innovative and immersive slot games, has been a key driver of customer interest.

Trends in the market: One of the key trends in the Online Casinos market in Ireland is the increasing adoption of mobile gambling. With the widespread use of smartphones and tablets, more and more customers are opting to play casino games on their mobile devices. This trend has been facilitated by the development of user-friendly mobile casino apps and optimized mobile websites, which provide a seamless and immersive gambling experience. The convenience of being able to play on the go has made mobile gambling particularly popular among younger customers who are constantly connected to their devices. Another trend in the Irish online casino market is the emergence of live dealer games. These games combine the convenience of online gambling with the interactive and social aspects of traditional brick-and-mortar casinos. Through live streaming technology, players can interact with real-life dealers and other players, creating a more authentic casino experience. This trend has been well-received by customers who value the social interaction and human element of gambling.

Local special circumstances: The Irish government has implemented favorable regulations and policies that have contributed to the growth of the online casino market. The introduction of a licensing regime for online gambling operators has provided a secure and regulated environment for customers to engage in online casino activities. This has helped to build trust and confidence among customers, encouraging them to participate in online gambling. Additionally, the availability of local payment methods and customer support in the Irish language has further facilitated the growth of the market.

Underlying macroeconomic factors: The strong growth of the Irish economy and increasing disposable income levels have also played a role in the development of the online casino market. As individuals have more discretionary income, they are more likely to spend money on entertainment activities, including online gambling. The growing popularity of online casinos in Ireland can therefore be seen as a reflection of the overall economic prosperity of the country. In conclusion, the Online Casinos market in Ireland is experiencing growth due to changing customer preferences, such as the desire for convenience and variety, as well as favorable local special circumstances, including supportive regulations and a strong economy. The increasing adoption of mobile gambling and the emergence of live dealer games are key trends driving the market. As the market continues to evolve, it will be important for online casino operators to adapt to customer preferences and provide a seamless and engaging gambling experience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.