Market Insights Advertising & Media Esports

Publisher Fees - Philippines

Philippines

In the Philippines, revenue in the Publisher Fees market market is projected to reach €1.3m in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.75%, leading to a projected market volume of €1.4m by 2029.
While the projected market volume in the Philippines is €27.1m in 2024, it is important to note that most revenue is generated China.
In the Philippines, the rising popularity of eSports is prompting publishers to adapt their fee structures, enhancing competition and accessibility for local gamers.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The Publisher Fees market in the eSports market in the Philippines is experiencing minimal growth, influenced by factors such as limited market size and competition from alternative revenue sources. Despite this, the market continues to see steady growth due to the increasing popularity of eSports in the country.

Customer preferences: As the eSports industry continues to grow in the Philippines, there has been a noticeable increase in the demand for online tournaments and events. This shift towards virtual competitions has allowed for a wider reach and participation, breaking barriers of physical distance and space. Additionally, with the rise of mobile gaming and the accessibility of smartphones, there has been a surge in the popularity of mobile eSports, catering to the preferences of the younger generation who are constantly connected to their devices. This trend is expected to continue as the country's digital landscape continues to evolve.

Trends in the market: In the Philippines, the Publisher Fees Market within the eSports Market is experiencing a surge in demand, as more companies recognize the potential of this rapidly growing industry. With the rise of professional eSports teams and tournaments, publishers are charging higher fees for licensing their games, leading to increased revenue. This trend is expected to continue, as eSports continues to gain mainstream recognition and attract more investments. For industry stakeholders, this presents opportunities for partnerships and collaborations, as well as potential challenges in managing costs and negotiating fees. As the market evolves, it will be crucial for publishers and other players to adapt and stay ahead of the curve.

Local special circumstances: In the Philippines, the Publisher Fees Market within the eSports Market is heavily influenced by the country's strong gaming culture and high internet penetration rate. The gaming community in the Philippines is known for its passion and enthusiasm, making it a prime market for publishers. Additionally, the government's support for the eSports industry has led to the growth of local tournaments and events, creating opportunities for publishers to generate revenue. The country's unique combination of cultural factors and regulatory support has made it a significant player in the global eSports market.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in the Philippines is greatly impacted by macroeconomic factors such as the country's economic growth, government policies, and investment in the gaming industry. With a rapidly growing economy and increasing disposable income, the demand for eSports is rising, leading to a larger player base and higher publisher fees. Additionally, government support for the gaming industry, such as tax incentives and infrastructure development, further boosts the growth of the market. However, factors such as internet connectivity and access to technology may hinder market growth in certain areas of the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.