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AR Hardware - India

India

In India, revenue in the AR Hardware market market is projected to reach €94.3m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 13.88%, leading to a projected market volume of €180.6m by 2029.
Although most revenue is generated the United States, in India is also witnessing growth in this sector.
In the AR Hardware market market, the number of users in India is expected to amount to 2.3m users by 2029.
User penetration in India will be 0.1% in 2024 and is anticipated to increase to 0.2% by 2029.
The average revenue per user (ARPU) in India is expected to amount to €125.3.
India's burgeoning tech ecosystem is fostering significant advancements in AR hardware, driven by increased investment from both startups and established companies.

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Analyst Opinion

The AR Hardware market in India is experiencing significant growth and development.

Customer preferences: Customers in India are increasingly interested in AR Hardware due to its ability to enhance their daily lives and provide unique experiences. They are attracted to the immersive and interactive nature of AR technology, which allows them to engage with digital content in the real world. Additionally, the affordability and accessibility of AR Hardware have made it more appealing to a wider range of customers in India.

Trends in the market: One of the key trends in the AR Hardware market in India is the increasing adoption of AR in various industries. For example, the healthcare sector is using AR Hardware to assist in surgeries and medical training, while the education sector is incorporating AR technology into classrooms to create more engaging and interactive learning experiences. Furthermore, the entertainment industry is leveraging AR Hardware to provide immersive gaming and entertainment experiences to consumers. Another trend in the market is the development of AR Hardware specifically tailored to the needs and preferences of the Indian market. Local manufacturers are creating AR devices that are affordable, lightweight, and compatible with Indian languages and content. This localization of AR Hardware has helped to drive its adoption among Indian consumers.

Local special circumstances: India has a large and growing population of tech-savvy individuals who are eager to embrace new technologies. The country also has a thriving startup ecosystem, which has led to the emergence of several AR Hardware companies in India. These local companies are not only catering to the domestic market but also exporting their products to other countries, contributing to the growth of the Indian AR Hardware market.

Underlying macroeconomic factors: India's strong economic growth and increasing disposable income levels have played a significant role in the development of the AR Hardware market. As more people in India have the financial means to purchase AR devices, the demand for AR Hardware has increased. Additionally, the government's initiatives to promote digitalization and technological innovation have created a favorable environment for the growth of the AR Hardware market. In conclusion, the AR Hardware market in India is experiencing rapid growth and development due to customer preferences for immersive and interactive experiences, the adoption of AR technology in various industries, the localization of AR Hardware, the presence of a tech-savvy population, and favorable macroeconomic factors. As the market continues to evolve, we can expect further advancements and innovations in AR Hardware in India.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR hardware revenue, which includes digital spending on hardware (headsets and glasses) that enables consumers to experience augmented reality.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).