Market Insights Advertising & Media Advertising Direct Messaging Advertising

Telemarketing - Portugal

Portugal

Ad spending in the Telemarketing market in Portugal is forecasted to reach €15.45m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -0.03%, leading to a projected market volume of €15.43m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (€4,236.00m in 2024).
The average ad spending per capita in the Telemarketing market is projected to be €1.51 in 2024.
Portugal's telemarketing sector in the advertising market is leveraging advanced data analytics to personalize campaigns and enhance customer engagement.

Key regions: Asia, Germany, China, United Kingdom, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Telemarketing Advertising market in Portugal has been experiencing significant growth in recent years.

Customer preferences: Customers in Portugal have shown a growing interest in telemarketing advertising due to its effectiveness in reaching a large audience quickly and directly. This form of advertising allows companies to engage with potential customers on a personal level, providing them with tailored information and offers. Furthermore, telemarketing advertising provides an opportunity for customers to ask questions and receive immediate feedback, which enhances their overall shopping experience.

Trends in the market: One of the key trends in the telemarketing advertising market in Portugal is the increasing use of data analytics and artificial intelligence. Companies are leveraging these technologies to analyze customer behavior, preferences, and purchasing patterns in order to target their telemarketing campaigns more effectively. By understanding their customers better, companies can create personalized and relevant offers, leading to higher conversion rates and customer satisfaction. Another trend in the market is the integration of telemarketing advertising with other digital marketing channels. Companies are using telemarketing as part of their omni-channel marketing strategies, combining it with email marketing, social media advertising, and mobile marketing. This integrated approach allows companies to reach customers through multiple touchpoints, increasing brand awareness and engagement.

Local special circumstances: Portugal has a relatively small population compared to other European countries, which makes telemarketing advertising an attractive option for companies looking to target a large audience cost-effectively. Additionally, the country has a high mobile penetration rate, with a significant portion of the population using smartphones. This provides an opportunity for companies to reach customers through mobile telemarketing campaigns, leveraging the popularity of mobile devices.

Underlying macroeconomic factors: The growing telemarketing advertising market in Portugal can be attributed to several underlying macroeconomic factors. Firstly, the country's economy has been recovering from the global financial crisis, leading to increased consumer spending and business investments. This has created a favorable environment for companies to invest in telemarketing advertising as a means to attract and retain customers. Furthermore, Portugal has seen a rise in the number of startups and small businesses in recent years. These companies often have limited marketing budgets and rely on cost-effective advertising strategies, such as telemarketing, to reach their target audience. The entrepreneurial spirit in the country has contributed to the growth of the telemarketing advertising market. In conclusion, the Telemarketing Advertising market in Portugal has been growing due to customer preferences for personalized and direct communication, the integration of telemarketing with other digital marketing channels, local special circumstances such as a small population and high mobile penetration rate, and underlying macroeconomic factors such as economic recovery and the rise of startups.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.