Market Insights Advertising & Media Advertising Direct Messaging Advertising

E-mail Advertising - Worldwide

Worldwide

Ad spending in the E-mail Advertising market worldwide is forecasted to reach €10.10bn in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.10%, leading to a projected market volume of €12.35bn by 2029.
When compared globally, the United States is anticipated to generate the highest ad spending (€3,149.00m in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be €1.77 in 2024.
In the worldwide market, the increasing use of AI and personalization techniques is revolutionizing e-mail advertising strategies for businesses across the globe.

Key regions: Japan, Germany, United States, Europe, Asia

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Analyst Opinion

The Email Advertising market in Worldwide is experiencing significant growth and development due to changing customer preferences and underlying macroeconomic factors.

Customer preferences: Customers worldwide are increasingly relying on email as a primary communication channel, both for personal and professional purposes. Email offers convenience, accessibility, and the ability to easily organize and search for information. As a result, customers are more receptive to email advertising compared to other forms of advertising, such as print or television. Additionally, the rise of mobile devices has made it even easier for customers to access and engage with email advertisements on the go.

Trends in the market: One of the key trends in the Email Advertising market is the adoption of personalized and targeted email campaigns. With the availability of customer data and advanced analytics tools, advertisers are able to segment their target audience and deliver highly relevant and personalized content. This not only improves the effectiveness of email advertising but also enhances the customer experience by providing them with content that is tailored to their interests and needs. Another trend in the market is the integration of email advertising with other digital marketing channels. Advertisers are increasingly using email as part of a broader marketing strategy, combining it with social media, search engine optimization, and content marketing. This integrated approach allows for a more cohesive and consistent brand message across multiple channels, increasing brand awareness and customer engagement.

Local special circumstances: In different countries and regions, there may be specific local circumstances that impact the Email Advertising market. For example, in countries with strict data protection regulations, advertisers may face challenges in collecting and using customer data for targeted email campaigns. Advertisers need to ensure compliance with local laws and regulations to maintain customer trust and avoid legal issues.

Underlying macroeconomic factors: The growth and development of the Email Advertising market are also influenced by underlying macroeconomic factors. For instance, the overall economic growth of a country or region can drive increased advertising spending, including email advertising. When businesses have more financial resources, they are more likely to invest in advertising to reach and engage with their target audience. Additionally, technological advancements and infrastructure development play a crucial role in the growth of the Email Advertising market. Countries with advanced internet connectivity and high smartphone penetration rates are more likely to have a larger customer base for email advertising. As technology continues to evolve and internet access becomes more widespread, the Email Advertising market is expected to expand further. In conclusion, the Email Advertising market in Worldwide is experiencing growth and development due to changing customer preferences, such as the increasing reliance on email for communication, as well as underlying macroeconomic factors, including economic growth and technological advancements. Advertisers are responding to these trends by adopting personalized and targeted email campaigns and integrating email advertising with other digital marketing channels. However, local special circumstances, such as data protection regulations, may pose challenges in certain countries and regions. Overall, the Email Advertising market is expected to continue to grow as technology advances and customer preferences evolve.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.