Enregistrements et webinars à la demande

Profitez n'importe où et quand de nos webinars enregistrés gratuits et des connaissances accumulées de nos experts chez Statista. Comprenez mieux les différents sujets qui ont été discutés au cours des derniers mois dans le cadre de nos webinars « Data on Stage » et « Digital Economy » ainsi que de nos Partner Webinars.

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22 septembre 2022
data-on-stage
From frenzy to fall: is eCommerce back to normal?

In this webinar recording from September 2022 Christoph Blumtritt, Team Lead Digital Market Outlook at Statista will share interesting insights on the everchanging eCommerce market. Economy as a whole is facing an unpredictable era, so it is time to investigate what that might mean for eCommerce.

In this webinar, Christoph talks about how the so-called “post-pandemic hangover” is ending the unparalleled growth boom in the market. Additionally, the macroeconomic effects of the Russia-Ukraine war, market inflation, and supply chain shocks are discussed, as well as specific challenges eCommerce companies face. Finally, Christoph ventures a look into the future and shows what frictionless social and metaverse commerce have in store for us. During the webinar the following questions will be addressed:

·                How is the eCommerce market developing in 2022 and what is the expected scenario in the next years?
·                What are the concrete effects on the market coming from the Russia-Ukraine war, inflation, supply chain shocks and shifting consumer budgets?
·                How are major players performing so far and how are they dealing with current challenges?
·                How will the future with social and metaverse commerce look like?

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

Durée 30 minutes

Langue Anglais

18 août 2022
data-on-stage
The Future of Programmatic Advertising. New channels – new opportunities?

In this webinar recording from August 2022, Oliver von Wersch, Partner and Executive Board Member at nxt Statista shared interesting insights about programmatic advertising, once one of the digital industry's key growth drivers, and why it faces increasing criticism within the industry.

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After ten years of being the industry’s powerful engine, programmatic advertising is confronted with concerns of being opaque and potentially affected by data leaks. In addition, more and more advertisers are questioning the apparent accuracy of cookie-based real-time targeting options. At the same time, the potential of new channels such as ConnectedTV, AddressableTV, and Programmatic Audio have to be addressed, as well as the revival of existing methods such as contextual advertising.
What challenges arise for advertisers and publishers with increasing relevance of multi-channel media strategies? Are cross-platform data strategies the key to success? Is data, in general, going to be more important or less? Those questions had been addressed during the webinar while Oliver von Wersch also gave an overview on topics such as:
• Opportunities are provided by new media distribution channels inside the digital advertising ecosystem.
• Characterization of Programmatic Advertising’s future, in the light of the current regulatory threads and criticism.
• Importance of first-party consumer data for a successful digital marketing strategy in the coming years.

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

Durée 30 minutes

Langue Anglais

16 août 2022
digital-economy
Digital Economy UK - Building brands on the potential of nano- and micro-influencers

In this recorded webinar from August 2022, Agnieszka Guttmann, Team Lead Media & Advertising, and Vadim Makarenko, Director Research Digital invited you to join their 30-min webinar on nano- and micro-influencers role in building brands.

Influencer marketing is no longer in its infancy. Driven by social media’s rapid growth, more and more brands build their market share without spending a penny on traditional advertising. Retail, fashion, FMCG, and many other industries are exploring new marketing opportunities in cooperation with powerful Facebook, Instagram and TikTok stars with high media reach. Yet they don't have to focus on the glossy online stars at all. In the world of influencers, a “think small” strategy can win big because fewer followers often translate into more time for personal interaction and more genuine relationships with their fans. Hiring nano- or micro-influencers costs significantly less than employing a celebrity yet brings similarly good if not better results.

The webinar covers:

·         Keyways to managing the influencer marketing

·         Stories of brands that did their influencer marketing well

·         Nano- and micro-influencers that proved to be successful

·         Price ranges for campaigns with nano- and micro-influencers

·         Trends and developments in the influencer universe

Please reach out to webinars@statista.com if you have any questions.

Durée 30 minutes

Langue Anglais

23 juin 2022
digital-economy
Digital Economy Nordics - “Digital Health in Norway”

On Thursday, June 23, Moritz Habermehl, Team Lead Health Market Outlook, and Miklós Péter, Team Lead Technology Market Outlook invite you to join their 30-min webinar on the digital healthcare economy in Norway.

The pandemic has shown the importance of the healthcare system, but also an urgent need for digitization.  Even in highly developed countries, such as Norway, the need for digitization has a huge priority in the healthcare system. In this webinar you will have the opportunity to deep dive in data and trends on the current state of digital health, such as the booming usage of digital health apps. Online doctor consultations gained lots of popularity over the last years – do Norwegians commonly talk to their doctor via an app or are personal consultations still the preferred way?

The webinar covers:

·       Healthcare system in Norway – an overview
·       The impact of the pandemic
·       Trends and developments of digital health markets
·       Data on downloads and usage of digital health apps
·       Revenue and user data of online doctor consultation services

Please reach out to webinars@statista.com if you have any questions.

Durée 30 minutes

Langue Anglais

15 juin 2022
data-on-stage
Smart Mobility – cleaner, safer, more efficient

In this webinar recording from June 2022, Dr. Maria Andrades Sanchez (Team Lead Mobility Market, Country & Industry Outlooks) tackled the hot topic of ‘smart mobility’ and why you should understand and care about it.

The core of the presentation is interesting data points related to electric vehicles, autonomous driving, and shared mobility concepts. To make it more tangible, she will break smart mobility down into the components ‘cleaner’, ‘safer’, and ‘more efficient’.

In the webinar Dr. Maria Andrades Sanchez will focus on the following questions:

·         How will the future of transporting people and goods look like?

·         How do passenger cars as largest levers affect the sustainability of our future mobility?

·         Can the massive impact of the pandemic be an opportunity driver for accelerating change?

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

Durée 30 minutes

Langue Anglais

12 mai 2022
data-on-stage
Creative Data Storytelling – in 5 steps to relevant content

In this recorded webinar from May 2022, Sebestian Schurz, Senior Director Statista Content & Information Design, shared interesting insights into the topic of "Creative Data Storytelling".

Data storytelling doesn't have to be rocket science, but there are still some useful lessons to be learned to get good results faster.

In this hands-on guide, Sebastian showed you tips and tricks for the following five possible steps in content creation and distribution:
• Occasion / Positioning
• Topic conception
• Research & Editing
• Design
• Distribution

He thereby focused on how you can identify the right topics for your content marketing, which targe group is best reached with certain content, what criteria and tips you should consider when researching and designing content and how you can distribute the created content.

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

Durée 30 minutes

Langue Anglais

3 mai 2022
partner-webinars
Mobile Games - Insights from adjoe and Statista

In this recording from May 2022 Jeremiah Lasquety-Reyes (Analyst, Statista) and Carly Elizabeth Ostasiewski (Growth Marketing Lead, adjoe) discuss the current state of the mobile games market, including trends in hypercasual games and crypto games that are shaping the industry.

With over 250 billion US dollars’ worth of revenue in 2021, mobile gaming is one of the biggest digital markets in the world and constitutes the largest chunk of mobile app revenue. With so many genres to choose from, it is also one of the most diverse markets, reaching people of so many ages and backgrounds.

In the webinar Jeremiah and Carly will present data and insights on the following topics:

• The different revenue streams for mobile games
• The massive success of hypercasual games
• Top mobile games according to time spent by users
• Crypto games and the new play-to-earn paradigm

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

Durée 30 minutes

Langue Anglais

24 mars 2022
data-on-stage
Travel in 2022 - a consumer perspective

In this recorded webinar from March 2022, Nicolas Loose (Director Market Research) will share interesting insights on on attitudes, aspirations and plans of travelers in the U.S., Germany, and the UK after two years of pandemic.

Few industries have changed as much under Covid as the travel industry. After two years of pandemic, it's time to take stock. In this webinar, we will examine data from a recent, exclusive travel survey by Statista in several countries and draw comparisons to our previous travel study in 2019.

In the webinar Nicolas Loose presents data and insights on the following questions:

• How has travel behavior changed under Covid? And what does the New Normal look like?
• What trips are vacationers in the United States, the United Kingdom and Germany planning for the next 12 months?
• What trends are catching on with consumers? In particular: What influence is the issue of sustainability having?

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

Durée 30 minutes

Langue Anglais

10 mars 2022
digital-economy
Digital Economy United States

In this recorded webinar from March 2022 Ann-Kathrin Kohl, Team Lead Consumer Insights, uncovered the latest digital trends, impact of COVID-19 and consumer reactions in the U.S.

 The United States is the world’s leading economic power. Although China has challenged the country’s economic and technological dominance over the last two decades, the U.S. remains at the global forefront by a wide margin. Especially with regard to the digital revolution, the U.S. has been and remains a trailblazer that keeps expanding the digital economy both domestically and abroad. Far from the slowing down this trend, COVID-19 immediately became an unstoppable force of digitization and propelled unprecedented growth to digital businesses, changing the way we conduct our lives.


The webinar covers:
• Digital trends in the United States
• Impact of Covid-19 on the digital economy
• Rapid expansion of digital services and players
• Consumer trends and behavior in the times of change

Durée 30 minutes

Langue Anglais

17 février 2022
data-on-stage
Data in Telco

In this recorded webinar from February 2022, Florian Hollender, Partner at nxt statista and Philipp Auer, Director at nxt statista, will share interesting insights about “Data in Telco”.

Telecommunications providers ("telcos") move the world's data streams - from local phone calls to international networks. The global data volume is growing rapidly, both due to changes in media usage and increasing interconnection of machines and infrastructure. New technologies such as 5G are reinforcing this trend. At the same time, telcos face extensive regulation and more often find themselves in direct competition with hyperscalers such as Google, Amazon or Microsoft. Are telcos therefore only the "dumb pipe", the water carriers of the data-driven economy? Or can telcos also create value from data themselves?

In the webinar Florian Hollender and Philipp Auer will give you an overview of...
• the key trends that result the explosion of telcos' data volumes
• the different data sources that telcos can draw from - and the challenges in realizing them
• concrete examples and business models of how telcos can generate additional value from data.

At the end of the webinar, Florian Hollender refers to the question: What would you say are the top 3 things Telco companies need to focus on in 2022?

Durée 30 minutes

Langue Anglais

3 février 2022
partner-webinars
State of eCommerce in 2022 - Similarweb and Statista

In this recorded webinar from February 2022, Mackenzie Cahill, Director of Industry, Retail & CPG from Similarweb and Tim Risse, Head of Sales eCommerce from Statista shared some insights on the state of E-Commerce in 2022.

eCommerce is evolving quickly, with the COVID-19 pandemic accelerating further eCommerce adoption. Even with the return of in-store shopping, eCommerce is here to stay, and shoppers are buying everything online. Statista and Similarweb teamed up to bring you actionable eCommerce insights. Within the webinar we covered the following topics:

-          How is COVID-19 transforming the eCommerce sector for both big-box and independent retailers?

-          What are the current traffic, engagement, and revenue benchmarks in the space? (Shown on the example of a fashion company)

-          What does the return of in-store shopping mean for eCommerce ahead?  

-          What trends should you anticipate in 2022? 

At the end, our speakers answered the following questions: What other changes has COVID had on consumer behavior? Does it make sense to continue investing heavily in eCommerce activities and eCommerce marketing? And a question about eCommerce growth in Europe for players in other industries.

And if you have any questions, don’t hesitate to reach out to webinars@statista.com.

Durée 45 minutes

Langue Anglais

27 janvier 2022
data-on-stage
The Cryptoverse - cryptocurrencies becoming mainstream

In this recorded webinar from January 2022, Raynor de Best, Specialist Expert in Financial Services & Real Estate, provided interesting insights on " The cryptoverse- cryptocurrencies becoming a mainstream".

Cryptocurrencies, whilst not new, reached a new level of popularity in 2021 and increasingly got the attention of mainstream audiences across the world. NFTs accelerated this further, as they provide "real world" applications for these digital coins. One of these applications, the metaverse, could continue to grab headlines in 2022, along with China releasing its own digital currency during the 2022 Winter Olympics as a response to unregulated cryptocurrencies. During the session Raynor will go through the historical development of the cryptoverse, and focus on:

• Cryptocurrency adoption and trading across the world
• Who are the people using these decentralized digital coins?
• NFTs, a way to spend accumulated cryptocurrencies
• Business activities inside Decentraland, a metaverse powered by crypto and NFTs
• An outlook on digital currencies from central banks

At the end of the webinar, Raynor de Best shared his thoughts about why the world needs a metaverse and answered the question about how much capital flows through anonomous blockchains.

Durée 30 minutes

Langue Anglais

9 décembre 2021
data-on-stage
Diversity in the workplace: How promotion of diversity influences employee satisfaction – a study across Europe

In this recorded webinar from December 2021 Hubertus Bitting, Chief Commercial Officer and Member of the Management Board and Silke Giesler, Senior Director Industry Analysis, shared interesting insights about “Diversity in the workplace”.

Within the last years the awareness on diversity increased strongly and affects all areas of life. Companies worldwide strive to foster diversity and inclusion practices, however, the initiatives are often in their early stages, and it is difficult to evaluate whether these initiatives show positive effects on employee satisfaction and whether diversity and equality in the workplace are really implemented in the organizations.
Statista has performed extensive surveying among more than 100,000 employees worldwide on diversity in numerous countries to measure the status of diversity and inclusion in companies and the effects on employee satisfaction.

Against this background this webinar offers:
• a quantitative analysis of how strongly the different aspects of diversity, e.g. ethnicity, gender, age, disability and sexual orientation, influence employee satisfaction as well as the perception of a company’s general attitude towards promoting diversity and equality
• a comparison of selected European countries, e.g. Germany, UK, France, Poland, how strong employees perceive equality regarding gender, ethnicity etc. being implemented in their companies
• a detailed analysis of employees' perceptions of companies' progress on all aspects of diversity, thus providing an inside view of company policies regarding diversity.

At the end of the webinar Silke Giesler answered questions about the size of the companies, which were surveyed in the study. In addition to that there was another question about the setting of the study, regarding the groups of employees which were asked and if there are also data for the US.

Durée 30 minutes

Langue Anglais

2 décembre 2021
digital-economy
Digital Economy in the Asia-Pacific region

In this webinar recording from December 2021 Volker Lorenz, Director Research APAC, gave insights into the Asia-Pacific region's digital economy in a 30-minute webinar.

The Asia Pacific region is home to some of the largest e-Commerce markets on earth. Exploring 5 key markets (China, India, Australia, Japan, South Korea), the Digital Economy APAC webinar will take viewers through a data filled overview of the current and future e-Commerce industry. The webinar is focussing on the following topics:

• Digital environment
• Unicorns
• Impact of Covid-19
• Growth and development
• Key players

In the question section at the end of the webinar, Volker Lorenz answered the question why Tmall not displayed in the e-merchant ranking.

Durée 30 minutes

Langue Anglais

18 novembre 2021
data-on-stage
The Future of Data in Digital Advertising

In this recorded webinar from November 2021, Oliver von Wersch, Partner and Member of the Executive Board at nxt statista, provided interesting insights on "The Future of Data in Digital Advertising".

Digital advertising is currently experiencing an upheaval, triggered by data protection regulations. Oliver von Wersch outlined strategic fields of action that companies being active in digital marketing, might enter. In doing so, he took a deeper look at current and future consumer attitudes and behavior towards advertising.
During the session Oliver von Wersch focused on the following questions:
• What are the current regulatory threads in Digital Advertising?
• What changes will these regulations induce for the usage of personalized data?
• What is an appropriate strategy for companies acting in Digital Marketing to secure the future of data-driven activities?
• Which building blocks in consumer attitudes can be identified towards Digital Advertising?

In the question section at the end of the webinar, Oliver von Wersch answered questions about anonymous users and his opinion on what constitutes real consent.

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

Durée 30 minutes

Langue Anglais

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