Software as a Service - Mexico

  • Mexico
  • Revenue in the Software as a Service market is projected to reach €2.11bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.40%, resulting in a market volume of €5.12bn by 2029.
  • The average spend per employee in the Software as a Service market is projected to reach €35.07 in 2024.
  • In global comparison, most revenue will be generated in the United States (€176,300.00m in 2024).

Key regions: Japan, United Kingdom, United States, Italy, Germany

 
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Analyst Opinion

The Software as a Service market in the Public Cloud Market of Mexico is experiencing steady growth, driven by factors such as increasing reliance on digital solutions, growing awareness of health issues, and the convenience of online services. The average growth rate of this market is being impacted by factors such as government initiatives to promote digitalization and the increasing need for cost-effective and scalable solutions in the healthcare industry.

Customer preferences:
The growing demand for remote work solutions and virtual collaboration tools has fueled the adoption of Software as a Service in the Public Cloud Market in Mexico. This trend is driven by the country's increasing reliance on technology and the need for efficient and cost-effective solutions. Additionally, the rise of the gig economy and the shift towards remote work culture have further accelerated the adoption of SaaS solutions in the country.

Trends in the market:
In Mexico, the Software as a Service Market within the Public Cloud Market is experiencing a surge in demand due to the increasing adoption of cloud-based solutions by businesses. This trend is being driven by the need for cost-effective and flexible software solutions, as well as the rise of remote work. Additionally, there is a growing trend of using Software as a Service for enterprise resource planning and customer relationship management. These trends are significant for industry stakeholders as they highlight the shift towards cloud-based services and the potential for further growth in the market. However, it also poses challenges for traditional software providers who may struggle to compete with the convenience and scalability offered by Software as a Service. As a result, we can expect to see continued growth and innovation in the Software as a Service Market within the Public Cloud Market in Mexico.

Local special circumstances:
In Mexico, the Software as a Service Market within the Public Cloud Market is influenced by the country's growing tech-savvy population and government initiatives to promote digital transformation. Additionally, the rapidly expanding e-commerce sector is driving the demand for cloud-based solutions. The local regulatory landscape, with data privacy laws and cybersecurity regulations, also plays a significant role in shaping the market. Moreover, Mexico's close proximity to the US market and its membership in the USMCA trade agreement makes it an attractive destination for international cloud service providers.

Underlying macroeconomic factors:
The growth of the Software as a Service Market within the Public Cloud Market in Mexico is influenced by various macroeconomic factors. These include the country's economic stability, government policies, and technological advancements. Mexico's stable economy and favorable regulatory environment have attracted significant investments in the digital infrastructure, leading to the rapid adoption of cloud-based software services. Furthermore, the country's increasing focus on digital transformation and its large pool of skilled IT professionals have also contributed to the growth of the Software as a Service Market within the Public Cloud Market in Mexico.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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