Market Insights Mobility Shared Mobility

Ride-hailing - Ecuador

Ecuador

It is anticipated that the revenue of the Ride-hailing market in Ecuador will reach €31.04m by the year 2024.
The market is expected to grow at an annual rate of 1.62% between 2024 and 2029, resulting in a projected market volume of €33.64m by 2029.
By 2029, the number of users in the Ride-hailing market is expected to amount to 5.23m users.
The user penetration rate is projected to be 26.5% in 2024 and 27.1% by 2029.
The average revenue per user (ARPU) is expected to be €6.37.
It is projected that 100% of the total revenue in the Ride-hailing market will be generated through online sales by 2029.
When compared globally, China is predicted to generate the most revenue in the market, with a projected revenue of €54,660m in 2024.
Ride-hailing services in Ecuador are facing increased competition from international companies like Uber and Cabify, as well as local players like Easy Taxi.

Key regions: South America, Europe, China, Saudi Arabia, Malaysia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Ride-hailing market in Ecuador is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ecuador are shifting towards convenience and efficiency, leading to an increased demand for ride-hailing services. With the rise of smartphone usage and the availability of affordable mobile data plans, more Ecuadorians are opting for the convenience of booking a ride through a mobile app rather than traditional taxi services. This shift is fueled by the desire for a seamless and hassle-free transportation experience. Trends in the market indicate a growing number of ride-hailing companies entering the Ecuadorian market, offering a wide range of services to cater to different customer needs. These companies are not only providing transportation services but also expanding their offerings to include food delivery and other on-demand services. This diversification of services is aimed at capturing a larger market share and increasing customer loyalty. Local special circumstances in Ecuador, such as traffic congestion and limited parking spaces, contribute to the popularity of ride-hailing services. The convenience of being able to book a ride at any time and avoid the hassle of finding parking in crowded areas has made ride-hailing a preferred mode of transportation for many Ecuadorians. Additionally, the safety and security features offered by ride-hailing companies provide peace of mind for both passengers and drivers, further boosting their popularity. Underlying macroeconomic factors also play a role in the development of the ride-hailing market in Ecuador. The country's growing middle class and increasing disposable income have made ride-hailing services more affordable and accessible to a larger segment of the population. Furthermore, the rise of the gig economy and the need for flexible work opportunities have led to an increase in the number of individuals becoming ride-hailing drivers, further driving the growth of the market. In conclusion, the Ride-hailing market in Ecuador is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience, efficiency, and affordability offered by ride-hailing services have made them a preferred mode of transportation for many Ecuadorians. As the market continues to evolve, it is expected that ride-hailing companies will further innovate and expand their services to meet the evolving needs of customers in Ecuador.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.