Market Insights Mobility Shared Mobility

Car-sharing - Thailand

Thailand

By 2024, the Car-sharing market in Thailand is projected to generate a revenue of €49.46m .
The revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 2.64%, resulting in a projected market volume of €56.33m by 2029.
The number of users in this market is expected to reach 0.51m users by 2029, with a projected user penetration of 0.7%, up from 0.7% in 2024.
The average revenue per user (ARPU) is expected to be €104.10 .
Moreover, in the Car-sharing market in Thailand, it is expected that by 2029, 78% of total revenue will be generated through online sales.
It is noteworthy that in global comparison, United States is expected to generate the most revenue in this market, with a projected revenue of €2,769m in 2024.
Car-sharing services in Thailand are gaining popularity due to high traffic congestion and limited parking options in major cities.

Key regions: Europe, Germany, India, United States, Malaysia

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Analyst Opinion

The Car-sharing market in Thailand has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Thailand's car-sharing market has seen a surge in popularity due to the increasing preference for convenience and cost-effectiveness among customers. With the rise of urbanization and traffic congestion in major cities, many consumers are opting for car-sharing services as a more efficient alternative to traditional car ownership. Additionally, younger generations are more inclined towards sharing economy models, which aligns with the concept of car-sharing.

Trends in the market: One of the key trends in the car-sharing market in Thailand is the adoption of electric vehicles (EVs) by car-sharing companies. This trend is driven by the growing environmental consciousness among consumers and government initiatives to promote sustainable transportation solutions. The availability of EVs in car-sharing fleets not only reduces carbon emissions but also offers a unique selling point for these services. Another trend in the market is the integration of car-sharing platforms with ride-hailing services. This allows customers to seamlessly switch between car-sharing and ride-hailing depending on their needs, providing them with greater flexibility and convenience. This integration is also beneficial for car-sharing companies as it helps them optimize their fleet utilization and increase their customer base.

Local special circumstances: Thailand's car-sharing market is influenced by the country's unique transportation landscape. The high population density in urban areas, coupled with limited parking spaces, makes car-sharing an attractive option for residents who do not want the hassle of owning a car. Additionally, the presence of a well-developed public transportation system, such as the BTS Skytrain and MRT subway, provides commuters with alternative options for their daily travels, making car-sharing a complementary service rather than a direct competitor.

Underlying macroeconomic factors: Thailand's growing middle class and increasing disposable income have contributed to the growth of the car-sharing market. As more people can afford to spend on transportation services, the demand for convenient and affordable mobility solutions like car-sharing has risen. Furthermore, the government's support for the development of the sharing economy, along with favorable regulations and incentives, has created a conducive environment for car-sharing companies to thrive. In conclusion, the Car-sharing market in Thailand has witnessed significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience, cost-effectiveness, and environmental benefits offered by car-sharing services have made them a popular choice among consumers, especially in urban areas. As the market continues to evolve, we can expect further innovations and expansions in the car-sharing industry in Thailand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.