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Car-sharing - South America

South America

By 2024, the Car-sharing market in South America is projected to generate a revenue of €64.25m.
This is expected to exhibit an annual growth rate of 6.04% (CAGR 2024-2028), resulting in a projected market volume of €81.25m by 2028.
The number of users in this market is expected to reach 0.94m users by 2028, with a user penetration of 0.2% in 2024 and 0.2% by 2028.
The average revenue per user (ARPU) is estimated to be €83.13.
Moreover, 95% of the total revenue in the Car-sharing market is expected to come from online sales by 2028.
It is noteworthy that in comparison to other countries, United States is projected to generate the highest revenue in the Car-sharing market, amounting to €2,803m in 2024.
Car-sharing in Brazil is gaining popularity as a cost-effective and sustainable transportation option, with major players like Zazcar and Urbano Car sharing leading the way.

Key regions: United States, Germany, South America, Indonesia, Malaysia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Car-sharing market in South America is experiencing significant growth and development.

Customer preferences: Customer preferences in South America are shifting towards more sustainable and cost-effective transportation options. Car-sharing provides an attractive alternative to traditional car ownership, allowing individuals to access a vehicle when needed without the associated costs and responsibilities. Additionally, the convenience and flexibility of car-sharing services appeal to urban dwellers who may not need a car on a daily basis but still require occasional access to one.

Trends in the market: One of the key trends in the Car-sharing market in South America is the increasing adoption of electric vehicles (EVs) in car-sharing fleets. This trend is driven by the region's commitment to reducing carbon emissions and promoting sustainable transportation solutions. EVs offer lower operational costs and environmental benefits, making them an attractive option for car-sharing providers and customers alike. Another trend in the market is the emergence of peer-to-peer car-sharing platforms. These platforms connect vehicle owners with individuals in need of temporary transportation, allowing for a more decentralized and community-based approach to car-sharing. This trend is fueled by the growing sharing economy and the desire for individuals to monetize their underutilized assets.

Local special circumstances: South America is home to several densely populated cities with high levels of traffic congestion and limited parking spaces. This presents a unique challenge and opportunity for the Car-sharing market. Car-sharing services can help alleviate congestion by reducing the number of cars on the road and providing more efficient transportation options. Additionally, the availability of car-sharing services can help address the issue of limited parking spaces in urban areas.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the development of the Car-sharing market in South America. The region's improving economic conditions have led to a growing middle class with increased disposable income. This has resulted in higher demand for convenient and affordable transportation options, including car-sharing. Furthermore, advancements in technology and the widespread use of smartphones have made it easier for car-sharing providers to reach and engage customers. Mobile applications allow users to easily locate and book available vehicles, enhancing the convenience and accessibility of car-sharing services. In conclusion, the Car-sharing market in South America is experiencing growth and development due to shifting customer preferences towards sustainable and cost-effective transportation options. The adoption of electric vehicles and the emergence of peer-to-peer platforms are key trends in the market. Local special circumstances, such as traffic congestion and limited parking spaces, further drive the demand for car-sharing services. Additionally, underlying macroeconomic factors, including improving economic conditions and advancements in technology, contribute to the growth of the market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.