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Car Rentals - Vietnam

Vietnam

Vietnam's Car Rentals market is projected to reach a revenue of €0.85bn in 2024.
The revenue is expected to grow annually at a rate of 4.12%, resulting in a projected market volume of €1.04bn by 2029.
The number of users in this market is expected to be 10.09m users by 2029, with a user penetration of 7.7% in 2024 and 9.9% by 2029.
The average revenue per user (ARPU) is expected to be €111.10.
By 2029, 51% of the total revenue in the Car Rentals market will be generated through online sales.
Compared to other countries, United States is expected to generate the most revenue in the Car Rentals market, with €29,240m in 2024.
Amidst the increasing popularity of ride-hailing services, car rental companies in Vietnam are adapting to the changing market by offering more personalized services and competitive prices.

Key regions: United States, Saudi Arabia, Thailand, South America, Malaysia

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Analyst Opinion

The Car Rentals market in Vietnam has been experiencing significant growth in recent years, driven by various factors such as increasing disposable income, changing consumer preferences, and the growth of the tourism industry. Customer preferences in the Car Rentals market in Vietnam have been shifting towards convenience and flexibility. With the rise of digital platforms and online booking services, customers are now able to easily compare prices and book a car rental of their choice with just a few clicks. This has led to an increase in demand for car rentals as customers value the convenience and flexibility that it offers, especially for short-term trips or when public transportation is not readily available. Additionally, customers are also looking for a wide range of options in terms of vehicle types, from economy cars to luxury vehicles, to cater to their specific needs and preferences. One of the key trends in the Car Rentals market in Vietnam is the increasing popularity of ride-sharing services. With the rise of companies like Grab and Go-Viet, more and more people are opting for ride-sharing services as a convenient and cost-effective alternative to traditional car rentals. This trend is particularly prominent in urban areas where traffic congestion and limited parking spaces make owning a car less desirable. As a result, traditional car rental companies are facing increased competition from ride-sharing services and are adapting their business models to stay relevant in the market. Another trend in the Car Rentals market in Vietnam is the growing demand for eco-friendly and electric vehicles. As awareness of environmental issues increases, more customers are opting for car rentals that offer eco-friendly options. This trend is driven by both local and global factors, as the Vietnamese government has been promoting the use of electric vehicles through various incentives and policies. Additionally, global car rental companies are also expanding their fleets to include electric vehicles in response to growing demand worldwide. In terms of local special circumstances, Vietnam's rapidly growing tourism industry has been a major driver of the Car Rentals market. With an increasing number of tourists visiting the country each year, there is a growing demand for car rentals to explore the country's attractions at their own pace. This has led to the establishment of numerous car rental companies catering specifically to tourists, offering a wide range of services and vehicle options. Underlying macroeconomic factors such as increasing disposable income and a growing middle class have also contributed to the growth of the Car Rentals market in Vietnam. As more people have the financial means to travel and explore the country, the demand for car rentals has increased. Additionally, the government's efforts to improve infrastructure and connectivity have made it easier for both domestic and international tourists to travel within Vietnam, further driving the demand for car rentals. Overall, the Car Rentals market in Vietnam is experiencing significant growth, driven by changing customer preferences, the rise of ride-sharing services, the demand for eco-friendly vehicles, the growth of the tourism industry, and favorable macroeconomic factors. As the market continues to evolve, car rental companies will need to adapt their offerings and business models to meet the changing needs and preferences of customers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.