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Car Rentals - Germany

Germany

Germany is expected to see a significant growth in the Car Rentals market, with revenue projected to reach €3.31bn in 2024.
This is expected to result in an annual growth rate of 1.97% (CAGR 2024-2029), with a projected market volume of €3.65bn by 2029.
By 2029, the number of users is expected to reach 8.34m users, with a projected user penetration of 10.1%.
The average revenue per user (ARPU) is expected to be €0.45k.
Online sales are expected to account for 82% of the total revenue generated in the Car Rentals market by 2029.
It is worth noting that United States is expected to generate the highest revenue in the Car Rentals market, with a projected revenue of €29,240m in 2024, in global comparison.
Germany's car rental market is experiencing a growing demand for eco-friendly vehicles, with major players introducing hybrid and electric models to their fleets.

Key regions: United States, Saudi Arabia, Thailand, South America, Malaysia

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Analyst Opinion

The Car Rentals market in Germany has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Germany, there is a growing trend towards flexible and convenient transportation options, which has contributed to the increasing demand for car rentals. Customers value the freedom and flexibility that renting a car provides, allowing them to travel at their own pace and explore different regions of the country. Additionally, car rentals are popular among tourists who want to experience the diverse landscapes and cultural attractions that Germany has to offer.

Trends in the market: One of the key trends in the car rentals market in Germany is the rise of online bookings. Customers are increasingly using online platforms and mobile apps to compare prices, check availability, and make reservations. This trend has made it easier for customers to find the best deals and has increased competition among car rental companies. Another trend in the market is the growing demand for eco-friendly and electric vehicles. Germany has been at the forefront of the electric vehicle revolution, with the government offering incentives and subsidies to promote the adoption of electric cars. As a result, many car rental companies in Germany have added electric vehicles to their fleets to cater to the increasing demand for sustainable transportation options.

Local special circumstances: Germany is known for its well-developed public transportation system, which includes an extensive network of trains, buses, and trams. However, there are certain regions and areas in the country where public transportation may be limited or less convenient. In these cases, car rentals provide a practical and reliable alternative for both locals and tourists. Furthermore, Germany is a popular destination for business travelers, who often require a car for their professional needs. Car rentals offer a convenient solution for these travelers, allowing them to easily commute between meetings and appointments.

Underlying macroeconomic factors: The strong and stable economy of Germany has played a significant role in the growth of the car rentals market. As the country continues to experience economic prosperity and low unemployment rates, more people have disposable income to spend on leisure activities, including renting cars for vacations or weekend getaways. Additionally, Germany attracts a large number of international tourists each year, who contribute to the demand for car rentals. The country's rich history, cultural heritage, and natural beauty make it a popular destination for travelers from all over the world. In conclusion, the Car Rentals market in Germany is experiencing growth due to customer preferences for flexible transportation options, market trends such as online bookings and the demand for eco-friendly vehicles, local special circumstances where public transportation may be limited, and the underlying macroeconomic factors of a strong economy and high tourism numbers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.