Market Insights Health Pharmacies OTC Products

Pharmacy Usual Items - Brazil

Brazil

Revenue in the Pharmacy Usual Items market is projected to reach €0.94bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -5.19%, resulting in a market volume of €0.72bn by 2029.
In global comparison, most revenue will be generated in China (€44,560.00m in 2024).
In relation to total population figures, per person revenues of €4.30 are generated in 2024.

Key regions: Japan, France, China, Australia, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Pharmacy Usual Items market in Brazil has been experiencing significant growth in recent years.

Customer preferences: Customers in Brazil have shown a strong preference for purchasing usual items from pharmacies. This can be attributed to the convenience of being able to buy everyday products such as toiletries, personal care items, and over-the-counter medications in one place. Additionally, pharmacies in Brazil often offer competitive prices and promotions, making them an attractive option for consumers.

Trends in the market: One major trend in the Pharmacy Usual Items market in Brazil is the increasing demand for natural and organic products. As consumers become more health-conscious, they are seeking out products that are free from harmful chemicals and additives. This trend is reflected in the growing number of pharmacies in Brazil that are expanding their range of natural and organic products to meet this demand. Another trend in the market is the rise of e-commerce. With the increasing popularity of online shopping, more and more consumers in Brazil are turning to online pharmacies to purchase their usual items. This trend has been further accelerated by the COVID-19 pandemic, as people have been avoiding physical stores and opting for online shopping instead.

Local special circumstances: One of the unique aspects of the Pharmacy Usual Items market in Brazil is the strong presence of local and regional brands. While international brands are also popular, many Brazilian consumers have a preference for locally produced products. This is partly due to a sense of national pride and a desire to support the local economy. As a result, pharmacies in Brazil often carry a wide range of local brands, catering to the preferences of their customers.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Pharmacy Usual Items market in Brazil. One of the key factors is the country's growing middle class. As more people enter the middle class, their purchasing power increases, allowing them to spend more on everyday items. Additionally, Brazil's aging population has also contributed to the growth of the market, as older individuals tend to require more healthcare products and medications. In conclusion, the Pharmacy Usual Items market in Brazil is experiencing significant growth due to customer preferences for convenient shopping, the increasing demand for natural and organic products, the rise of e-commerce, the presence of local brands, and underlying macroeconomic factors such as a growing middle class and aging population.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.