Market Insights Financial Capital Raising Digital Capital Raising

Reward-Based Crowdfunding - Hong Kong

Hong Kong

Hong Kong is the country where the total transaction value in the Reward-Based Crowdfunding market is projected to reach €25.73m in 2024.
In a global comparison perspective, it is evident that the highest transaction value is reached the United States (€431m in 2024).
In Hong Kong, Crowdfunding platforms are gaining traction as an alternative capital-raising avenue for startups and SMEs in the evolving financial landscape.

Key regions: Germany, Brazil, Australia, Israel, United States

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Analyst Opinion

Crowdfunding has gained significant popularity in Hong Kong in recent years, with a growing number of individuals and businesses turning to this alternative financing method.

Customer preferences: In Hong Kong, customers are increasingly drawn to crowdfunding due to its accessibility and convenience. Crowdfunding platforms provide a user-friendly interface that allows individuals to easily browse and support various projects. Additionally, customers appreciate the ability to contribute small amounts of money to a project, making it an inclusive way to support causes or businesses they believe in.

Trends in the market: One notable trend in the crowdfunding market in Hong Kong is the rise of social and environmental projects. Customers are increasingly interested in supporting initiatives that have a positive impact on society and the environment. This trend reflects a growing awareness and concern for social and environmental issues among the Hong Kong population. Another trend in the market is the emergence of crowdfunding as a means for entrepreneurs to launch their businesses. Startups and small businesses are leveraging crowdfunding platforms to raise capital and test the market demand for their products or services. This trend is driven by the challenging traditional financing landscape in Hong Kong, where access to capital can be difficult for small businesses.

Local special circumstances: Hong Kong's unique position as a global financial hub has contributed to the growth of the crowdfunding market. The city's international exposure and connectivity have attracted both local and international crowdfunding platforms to establish a presence in Hong Kong. This has created a competitive landscape and provided customers with a wide range of options to choose from. Furthermore, Hong Kong's entrepreneurial culture and supportive ecosystem have also played a role in the development of the crowdfunding market. The city has a vibrant startup scene, with numerous resources and initiatives available to support entrepreneurs. Crowdfunding has become an attractive avenue for startups to raise capital and gain exposure, further fueling the growth of the market.

Underlying macroeconomic factors: The growth of the crowdfunding market in Hong Kong can also be attributed to macroeconomic factors. Hong Kong has a strong economy and a high level of disposable income, creating a favorable environment for crowdfunding. Additionally, the low interest rate environment in Hong Kong has made traditional financing options less attractive, leading individuals and businesses to explore alternative funding sources such as crowdfunding. In conclusion, the crowdfunding market in Hong Kong has experienced significant growth in recent years, driven by customer preferences for accessibility and convenience, as well as the rise of social and environmental projects. The city's unique position as a global financial hub, supportive entrepreneurial ecosystem, and favorable macroeconomic factors have also contributed to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.