Traditional Banks - Brazil

  • Brazil
  • In 2024, it is projected that the Net Interest Income in the Traditional Banks market market in Brazil will reach an impressive €95.74bn.
  • Traditional Retail Banking holds the dominant position in this market segment, with a projected market volume of €52.58bn in 2024.
  • Looking ahead, the Net Interest Income is expected to exhibit a steady annual growth rate (CAGR 2024-2029) of 3.30%, leading to a market volume of €112.60bn by 2029.
  • When compared globally, it is noteworthy that China will generate the highest Net Interest Income, amounting to €3,588.0bn in 2024.
  • Traditional banks in Brazil are facing increased competition from digital banking platforms, forcing them to adopt innovative strategies to stay relevant in the market.

Key regions: Germany, United Kingdom, France, Japan, China

 
Marché
 
Région
 
Comparaison de régions
 
Monnaie
 

Analyst Opinion

Over the past few years, the Traditional Banks market in Brazil has shown significant growth and development, reflecting changing consumer preferences and local special circumstances.

Customer preferences:
Customers in Brazil have shown a growing preference for traditional banking services offered by brick-and-mortar banks. Despite the rise of digital banking, many Brazilians still value the personalized service and face-to-face interaction provided by traditional banks. This preference for in-person banking experiences has contributed to the continued relevance and growth of traditional banks in the country.

Trends in the market:
One notable trend in the Traditional Banks market in Brazil is the expansion of services to cater to a wider range of customer needs. Traditional banks in Brazil have been diversifying their offerings to include not only basic banking services but also wealth management, insurance, and investment products. This trend is driven by increasing competition in the market and the need to differentiate services to attract and retain customers. Another trend shaping the Traditional Banks market in Brazil is the focus on financial inclusion. Traditional banks in the country are working towards expanding access to banking services for underserved populations, such as those in rural areas or with limited financial literacy. This emphasis on financial inclusion is not only a regulatory requirement but also a strategic move to tap into new customer segments and drive long-term growth.

Local special circumstances:
Brazil's unique economic and regulatory environment plays a significant role in shaping the Traditional Banks market. The country's complex tax system, interest rates, and regulatory framework impact the operations and profitability of traditional banks. Additionally, socio-economic factors such as income inequality and regional disparities influence the demand for banking services and the distribution of bank branches across different regions in Brazil.

Underlying macroeconomic factors:
Macroeconomic factors such as GDP growth, inflation rates, and interest rate policies also have a direct impact on the Traditional Banks market in Brazil. Economic stability and growth drive consumer confidence and spending, which in turn affect the demand for banking services. Fluctuations in interest rates and inflation can influence borrowing and saving behaviors, shaping the overall performance of traditional banks in the country.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.

Vue d’ensemble

  • Net Interest Income
  • Analyst Opinion
  • Deposits
  • Loans
  • Credit Card Interest Income
  • ATMs & Bank Branches
  • Methodology
  • Key Market Indicators
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