Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Ukraine

Ukraine

The Platform Delivery market in Ukraine is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is forecasted to reach €4.15m by 2024.
Furthermore, it is anticipated that the market will experience an annual growth rate of 20.45% from 2024 to 2029, resulting in a projected market volume of €10.52m by the end of 2029.
In terms of user base, it is estimated that the number of users in the Platform Delivery market will amount to 0.8m users by 2029.
The user penetration rate, which measures the percentage of the population using these services, is predicted to increase from 1.5% in 2024 to 2.2% by 2029.
The average revenue per user (ARPU) in the Platform Delivery market is expected to be €7.39.
This metric indicates the average amount of revenue generated by each user.
When comparing the global market, it is noteworthy that China is projected to generate the highest revenue in the Platform Delivery market, amounting to €151,600.00m in 2024.
Additionally, China is expected to have the highest user penetration rate of 52.8% in the same market.
These numbers and projections demonstrate the potential and growth opportunities within the Platform Delivery market in Ukraine.
Ukraine's platform delivery market is experiencing a surge in demand due to the increasing popularity of e-commerce.

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Analyst Opinion

The Platform Delivery market in Ukraine has seen steady growth in recent years, driven by a combination of factors including increasing consumer demand for convenience and the rise of the gig economy.

Customer preferences: In Ukraine, customers have shown a growing preference for on-demand services that offer convenience and flexibility. This has led to an increase in demand for platform delivery services, which allow customers to order food, groceries, and other goods online and have them delivered to their doorstep. Additionally, the rise of the gig economy has created new opportunities for individuals to work as delivery drivers, further fueling the growth of the platform delivery market.

Trends in the market: One of the key trends in the platform delivery market in Ukraine is the increasing competition among providers. As more companies enter the market, providers are working to differentiate themselves by offering unique features such as faster delivery times, better customer service, and a wider selection of goods. Additionally, providers are investing in technology to improve the efficiency of their delivery operations, such as using algorithms to optimize delivery routes and reduce delivery times.Another trend in the market is the growing popularity of contactless delivery options. In response to the COVID-19 pandemic, many platform delivery providers in Ukraine have implemented contactless delivery options to minimize the risk of transmission. This has become an important selling point for providers, as customers increasingly prioritize safety and hygiene when ordering goods online.

Local special circumstances: One of the unique aspects of the platform delivery market in Ukraine is the prevalence of cash payments. While many providers in other countries have shifted towards digital payment options, cash remains the most popular payment method for platform delivery services in Ukraine. This is due in part to a lack of trust in online payment systems, as well as a preference for the convenience of paying with cash on delivery.

Underlying macroeconomic factors: The growth of the platform delivery market in Ukraine is also influenced by broader macroeconomic factors. For example, the country's improving economic conditions have led to an increase in disposable income, which has in turn driven consumer demand for more convenient and efficient services. Additionally, the rise of e-commerce and the increasing availability of high-speed internet has made it easier for customers to order goods online, further fueling the growth of the platform delivery market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.