Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - South Korea

South Korea

The Platform Delivery market in South Korea is forecasted to reach a revenue of €8.83bn by 2024.
This market is expected to display an annual growth rate (CAGR 2024-2029) of 2.23%, resulting in a projected market volume of €9.86bn by 2029.
The number of users in the Platform Delivery market is projected to reach 16.1m users by 2029.
In 2024, the user penetration is estimated to be 26.6% and is expected to rise to 31.4% by 2029.
The average revenue per user (ARPU) is expected to be €0.64k.
In comparison to other countries, China is anticipated to generate the highest revenue in the Platform Delivery market, reaching €154,700.00m in 2024.
Additionally, China is projected to have the highest user penetration rate of 52.8% in the Platform Delivery market.
South Korea's platform delivery market is experiencing a surge in demand, driven by the convenience-seeking consumers and the rapid expansion of e-commerce.

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Analyst Opinion

The Platform Delivery market in South Korea has been experiencing significant growth in recent years.

Customer preferences: South Korean consumers have shown a clear preference for convenience and speed when it comes to delivery services. This has led to a surge in demand for platform delivery services, which offer fast and reliable delivery options at competitive prices. Additionally, with the rise of e-commerce in the country, more consumers are turning to online shopping, which has further fueled the growth of the Platform Delivery market.

Trends in the market: One of the key trends in the Platform Delivery market in South Korea is the increasing competition among delivery service providers. As the market continues to grow, more players are entering the market, offering a wider range of services and delivery options. This has led to improved service quality and lower prices for consumers.Another trend in the market is the adoption of new technologies to improve delivery efficiency. Many delivery companies are investing in automation and robotics to streamline their operations and reduce delivery times. Additionally, the use of big data analytics is becoming more widespread in the industry, allowing delivery companies to optimize their routes and improve overall efficiency.

Local special circumstances: South Korea has a highly urbanized population, with the majority of people living in densely populated cities. This presents unique challenges for delivery companies, as navigating congested urban areas can be difficult and time-consuming. To address this, many delivery companies in South Korea are investing in last-mile delivery solutions, such as electric bikes and scooters, to improve delivery times and reduce traffic congestion.

Underlying macroeconomic factors: The growth of the Platform Delivery market in South Korea is being driven by a combination of factors, including the rise of e-commerce and changing consumer preferences. Additionally, the country's strong economic growth and high levels of internet penetration have created a favorable environment for the development of the Platform Delivery market. As the market continues to grow, it is likely that we will see further innovation and investment in the industry, leading to even greater efficiency and convenience for consumers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.