Market Insights eCommerce Dating Services

Matchmaking - South Korea

South Korea

Revenue in the Matchmaking market is projected to reach €167.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.33%, resulting in a projected market volume of €178.70m by 2029.
In the Matchmaking market, the number of users is expected to amount to 2,045.0k users by 2029.
User penetration will be 3.8% in 2024 and is expected to hit 4.0% by 2029.
The average revenue per user (ARPU) is expected to amount to €85.77.
In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

The Casual Dating market in South Korea is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in South Korea are shifting towards more casual and non-committal relationships. This is driven by a younger generation that values personal freedom and independence. Many young adults in South Korea are focusing on their careers and personal development, which leaves little time for traditional dating and committed relationships. As a result, there is a growing demand for casual dating platforms and services that cater to this lifestyle. Trends in the market are also contributing to the growth of the Casual Dating industry in South Korea. Online dating platforms and mobile applications have become increasingly popular, providing a convenient and accessible way for individuals to meet and connect. These platforms offer a wide range of features and options, allowing users to customize their dating experience and find like-minded individuals. Additionally, the use of social media and virtual reality technologies in the Casual Dating market is on the rise, creating new and immersive ways for people to interact and form connections. Local special circumstances in South Korea are influencing the development of the Casual Dating market. South Korean society places a strong emphasis on privacy and discretion, which is particularly important in the context of casual relationships. Therefore, there is a demand for platforms and services that prioritize user privacy and ensure the confidentiality of personal information. Additionally, cultural norms and societal expectations play a role in shaping the Casual Dating market in South Korea. Traditional gender roles and conservative attitudes towards relationships may contribute to the popularity of casual dating among young adults seeking more freedom and flexibility. Underlying macroeconomic factors are also contributing to the growth of the Casual Dating market in South Korea. The country's strong economy and high levels of internet penetration provide a favorable environment for the development of online dating platforms and services. As more people gain access to smartphones and the internet, the potential customer base for Casual Dating services expands. Additionally, South Korea's rapidly changing demographics, with an aging population and declining birth rate, may contribute to the popularity of casual dating among younger generations who are delaying or opting out of traditional marriage and family life. In conclusion, the Casual Dating market in South Korea is experiencing growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards more casual and non-committal relationships, the rise of online dating platforms and mobile applications, the importance of privacy and discretion, and the country's strong economy and changing demographics all contribute to the growth of the Casual Dating industry in South Korea.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.