Market Insights Digital eServices Dating Services

Online Dating - Denmark

Denmark

Revenue in the Online Dating market is projected to reach €4.61m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.41%, resulting in a projected market volume of €5.07m by 2028.
In the Online Dating market, the number of users is expected to amount to 539.8k users by 2028.
User penetration will be 9.8% in 2024 and is expected to hit 9.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €7.96.
In global comparison, most revenue will be generated in the United States (€1,291.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Dating market in Denmark has been experiencing significant growth in recent years.

Customer preferences: Danish customers are increasingly turning to online dating platforms to meet potential partners. This shift in behavior can be attributed to several factors. Firstly, the convenience and accessibility of online dating platforms make it easier for individuals to connect with others who share similar interests and values. Secondly, the anonymity provided by these platforms allows users to feel more comfortable and confident in expressing themselves and initiating conversations. Lastly, the busy and fast-paced nature of modern life in Denmark has led many people to prioritize efficiency in their search for romantic partners, making online dating an appealing option.

Trends in the market: One of the key trends in the Danish online dating market is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious affiliations, hobbies, or professions. By targeting a specific audience, these niche platforms are able to provide a more tailored and personalized experience for users, increasing their chances of finding a compatible match. Additionally, the use of algorithms and data analysis in matchmaking has become more prevalent, allowing users to be matched based on compatibility factors and increasing the likelihood of successful connections.

Local special circumstances: Denmark has a relatively small population compared to other European countries, which has led to a more concentrated online dating market. This concentration has resulted in a higher level of competition among online dating platforms, leading to innovative features and services being offered to attract and retain users. Additionally, Danish society places a strong emphasis on equality and gender equality, which is reflected in the online dating market. Platforms in Denmark often prioritize creating a safe and inclusive environment for all users, with features such as gender-neutral profiles and extensive verification processes.

Underlying macroeconomic factors: The strong economy and high levels of internet penetration in Denmark have contributed to the growth of the online dating market. The country has a high standard of living and disposable income, allowing individuals to invest in online dating services. Furthermore, the widespread use of smartphones and the internet has made online dating more accessible to a larger portion of the population. The increasing acceptance and normalization of online dating in Danish society have also played a role in the market's growth. In conclusion, the Online Dating market in Denmark has experienced significant growth due to changes in customer preferences, the emergence of niche platforms, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is likely that we will see further innovation and diversification in the online dating industry in Denmark.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.