Market Insights Digital eServices Dating Services

Online Dating - Burundi

Burundi

Revenue in the Online Dating market is projected to reach €1.28m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.90%, resulting in a projected market volume of €1.80m by 2028.
In the Online Dating market, the number of users is expected to amount to 406.6k users by 2028.
User penetration will be 2.3% in 2024 and is expected to hit 2.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €4.14.
In global comparison, most revenue will be generated in the United States (€1,277.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

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Comparaison de régions

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Analyst Opinion

The Online Dating market in Burundi has been steadily growing in recent years, driven by changing customer preferences and increasing internet penetration in the country.

Customer preferences: In line with global trends, Burundian customers are increasingly turning to online dating platforms to find love and companionship. This shift in customer preferences can be attributed to several factors. Firstly, the convenience and accessibility of online dating platforms make it easier for individuals to connect with potential partners, especially in a fast-paced world where people have limited time for traditional dating methods. Additionally, online dating offers a wider pool of potential matches, allowing individuals to explore different options and increase their chances of finding a compatible partner.

Trends in the market: One of the key trends in the Online Dating market in Burundi is the rise of mobile dating apps. With the increasing availability of smartphones and affordable mobile data plans, more and more Burundians are accessing dating platforms through their mobile devices. This trend is driven by the convenience and flexibility that mobile apps offer, allowing users to browse and connect with potential partners on the go. Mobile dating apps also leverage location-based technology, enabling users to find matches in their vicinity, further enhancing the user experience. Another trend in the market is the growing popularity of niche dating platforms. While mainstream dating apps cater to a wide range of preferences, niche platforms focus on specific interests or communities. This trend reflects the diverse needs and preferences of Burundian customers, who are seeking platforms that cater to their specific interests or backgrounds. Niche dating platforms provide a more tailored experience, fostering deeper connections and increasing the likelihood of finding a compatible partner.

Local special circumstances: Burundi's cultural and social context also plays a role in shaping the Online Dating market. Traditional dating norms and societal expectations may discourage individuals from openly seeking romantic relationships, leading them to turn to online platforms for more discreet and private interactions. Additionally, the country's relatively small population and close-knit communities may limit the options for meeting potential partners, making online dating a viable alternative for expanding one's social network.

Underlying macroeconomic factors: The growth of the Online Dating market in Burundi is supported by the increasing internet penetration in the country. As more Burundians gain access to the internet, the potential user base for online dating platforms expands. This is further facilitated by the improving affordability of internet services and the availability of smartphones at lower price points. The growing middle class in Burundi also contributes to the market's growth, as individuals have more disposable income to spend on leisure activities, including online dating. In conclusion, the Online Dating market in Burundi is experiencing growth due to changing customer preferences, including the convenience and accessibility of online platforms. The rise of mobile dating apps and niche platforms further enhances the user experience, while Burundi's cultural context and increasing internet penetration support the market's expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.