Market Insights Digital eServices Dating Services

Casual Dating - Mozambique

Mozambique

Revenue in the Casual Dating market is projected to reach €0.89m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.96%, resulting in a projected market volume of €1.08m by 2028.
In the Casual Dating market, the number of users is expected to amount to 591.3k users by 2028.
User penetration will be 1.3% in 2024 and is expected to hit 1.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.92.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Casual Dating market in Mozambique is experiencing significant growth and development due to changing customer preferences and the influence of global trends.

Customer preferences: In Mozambique, there is a growing demand for casual dating services as more people are seeking non-committal relationships and connections. This shift in customer preferences can be attributed to the increasing urbanization and modernization of the country, which has led to a greater emphasis on personal freedom and individualism. Additionally, the rise of social media and online dating platforms has made it easier for people to connect with others and explore casual dating opportunities.

Trends in the market: One of the key trends in the casual dating market in Mozambique is the adoption of mobile dating apps. These apps provide a convenient and discreet way for individuals to meet and interact with potential partners. The popularity of mobile dating apps can be attributed to their user-friendly interfaces, wide range of features, and the ability to connect with people in real-time. As smartphone penetration continues to increase in Mozambique, the demand for mobile dating apps is expected to grow. Another trend in the market is the increasing acceptance and normalization of casual dating. Traditionally, Mozambican society has been conservative when it comes to relationships and dating. However, with globalization and exposure to Western cultures, attitudes towards casual dating are changing. This shift in societal norms has contributed to the growth of the casual dating market in Mozambique.

Local special circumstances: Mozambique is a diverse country with a mix of traditional and modern values. While there is a growing acceptance of casual dating, it is important to note that cultural and religious factors still play a significant role in shaping relationships and dating practices. For example, in rural areas or among certain ethnic groups, traditional values and customs may still heavily influence dating preferences and behaviors. Additionally, Mozambique has a relatively young population, with a large percentage of the population being under the age of 30. This youthful demographic is more open to new experiences and is more likely to embrace casual dating as a way to meet new people and explore their personal relationships.

Underlying macroeconomic factors: Mozambique is experiencing economic growth, which has led to an increase in disposable income and a higher standard of living for many individuals. This economic prosperity has created a favorable environment for the casual dating market to thrive, as people have more resources to spend on leisure activities and socializing. Furthermore, the country's improving infrastructure, such as the expansion of internet connectivity and the availability of smartphones, has made it easier for individuals to access and engage with casual dating platforms. As technology continues to advance and become more accessible, the casual dating market in Mozambique is expected to further expand. In conclusion, the Casual Dating market in Mozambique is developing due to changing customer preferences, the influence of global trends, and the country's economic growth. With the increasing acceptance of casual dating, the adoption of mobile dating apps, and the availability of resources, the market is expected to continue growing in the coming years. However, it is important to consider the local special circumstances and cultural factors that may shape the market's development in Mozambique.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.