Market Insights Digital eServices Dating Services

Casual Dating - Mauritius

Mauritius

Revenue in the Casual Dating market is projected to reach €61.26k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.27%, resulting in a projected market volume of €67.02k by 2028.
In the Casual Dating market, the number of users is expected to amount to 16.6k users by 2028.
User penetration will be 1.2% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €3.99.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Casual Dating market in Mauritius has been experiencing significant growth in recent years. Customer preferences have shifted towards more casual and non-committal relationships, leading to an increase in demand for casual dating services. This trend can be attributed to various factors, including changing social norms, increased internet penetration, and a growing acceptance of casual relationships.

Customer preferences: In Mauritius, customer preferences have shifted towards more casual and non-committal relationships. This can be attributed to changing social norms and attitudes towards dating and relationships. Younger generations are increasingly embracing the concept of casual dating, as it allows them to explore their options and meet new people without the pressure of commitment. Additionally, casual dating provides individuals with the opportunity to have fun and enjoy companionship without the expectations and responsibilities that come with traditional relationships.

Trends in the market: The Casual Dating market in Mauritius has witnessed a surge in online platforms and applications catering specifically to casual dating. These platforms provide a convenient and discreet way for individuals to connect with like-minded individuals who are seeking casual relationships. The popularity of these platforms can be attributed to the increasing internet penetration in Mauritius, which has made it easier for people to access and use online dating services. Another trend in the market is the rise of niche dating platforms catering to specific interests or demographics. These platforms allow individuals to find potential partners who share similar interests or preferences, making it easier to establish a connection. For example, there are platforms that cater to individuals looking for casual encounters, while others focus on specific age groups or lifestyles.

Local special circumstances: Mauritius is a diverse and multicultural country, with a significant expatriate population. This diversity has contributed to the growth of the Casual Dating market, as it provides individuals with a wider pool of potential partners to choose from. Additionally, the tourism industry in Mauritius attracts a large number of visitors, creating opportunities for casual dating experiences with both locals and tourists.

Underlying macroeconomic factors: The growth of the Casual Dating market in Mauritius can also be attributed to underlying macroeconomic factors. As the country's economy continues to develop, more people have access to disposable income and leisure time. This has led to an increase in social activities, including casual dating. Additionally, the increasing number of young professionals in Mauritius who are focused on their careers and personal growth has contributed to the rise in casual dating, as it provides a convenient and flexible way to meet new people. In conclusion, the Casual Dating market in Mauritius is experiencing significant growth due to changing customer preferences, increasing internet penetration, and a growing acceptance of casual relationships. The rise of online platforms and niche dating services, as well as the country's diverse population and underlying macroeconomic factors, have contributed to the development of the market. As these trends continue, the Casual Dating market in Mauritius is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.