Market Insights Digital eServices Dating Services

Casual Dating - El Salvador

El Salvador

Revenue in the Casual Dating market is projected to reach €0.43m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.79%, resulting in a projected market volume of €0.48m by 2028.
In the Casual Dating market, the number of users is expected to amount to 184.7k users by 2028.
User penetration will be 2.6% in 2024 and is expected to hit 2.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €2.53.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Marché

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Comparaison de régions

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Analyst Opinion

The Casual Dating market in El Salvador has been experiencing steady growth in recent years. Customer preferences, local special circumstances, and underlying macroeconomic factors have all contributed to the development of this market. Customer preferences play a significant role in the growth of the Casual Dating market in El Salvador. With changing social norms and an increasing acceptance of casual relationships, more individuals are seeking casual dating experiences. This shift in customer preferences has created a demand for platforms and services that cater specifically to those looking for casual connections. As a result, the market has seen the emergence of various online dating platforms and apps that focus on casual dating, providing users with a convenient and discreet way to meet like-minded individuals. Trends in the market indicate that the Casual Dating industry in El Salvador is becoming more diverse and inclusive. Previously, casual dating was primarily associated with younger generations. However, there has been a noticeable increase in the number of older adults engaging in casual dating. This trend can be attributed to the growing number of divorced or single individuals in this age group who are seeking companionship without the commitment of a traditional relationship. As a result, dating platforms have adapted to accommodate this demographic, offering features and services tailored to their needs. Local special circumstances also contribute to the development of the Casual Dating market in El Salvador. The country's relatively small size and close-knit communities make it challenging for individuals to meet new people outside of their social circles. This has led to an increased reliance on online dating platforms as a means of expanding one's social network and finding potential casual partners. Additionally, the convenience and anonymity offered by these platforms make them an appealing option for individuals who may be hesitant to pursue casual dating in more traditional ways. Underlying macroeconomic factors have also played a role in the growth of the Casual Dating market in El Salvador. The country has experienced a steady increase in internet penetration and smartphone adoption, providing more individuals with access to online dating platforms. Furthermore, the rising urbanization and changing lifestyles have contributed to a shift in dating patterns, with more people opting for casual relationships over long-term commitments. These macroeconomic factors have created a favorable environment for the growth of the Casual Dating market in El Salvador. In conclusion, the Casual Dating market in El Salvador is developing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing acceptance of casual relationships, the diversification of the market, and the convenience of online dating platforms have all contributed to the growth of this industry. As El Salvador continues to embrace casual dating, it is likely that the market will continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.