Market Insights Digital eServices Dating Services

Casual Dating - Algeria

Algeria

Revenue in the Casual Dating market is projected to reach €1.75m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -33.61%, resulting in a projected market volume of €0.34m by 2028.
In the Casual Dating market, the number of users is expected to amount to 590.4k users by 2028.
User penetration will be 1.2% in 2024 and is expected to hit 1.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €3.10.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

Casual dating is gaining popularity in Algeria, driven by changing customer preferences and trends in the market. Algerians are increasingly seeking casual relationships and connections, which has led to the growth of the casual dating market in the country.

Customer preferences: Algerian customers are showing a preference for casual dating over traditional dating methods. This shift can be attributed to several factors. Firstly, the younger generation in Algeria is becoming more open-minded and progressive, embracing Western influences and ideas. They are more inclined towards exploring their personal freedom and enjoying casual relationships without the pressure of commitment. Additionally, the rise of social media and dating apps has made it easier for Algerians to connect with potential partners. These platforms provide a convenient and discreet way to meet new people and engage in casual dating. The anonymity and accessibility offered by these platforms appeal to Algerians who are looking for casual encounters.

Trends in the market: One of the key trends in the casual dating market in Algeria is the increasing popularity of dating apps. These apps have gained traction among Algerian users, providing them with a platform to meet like-minded individuals for casual dating. The convenience and ease of use offered by these apps have contributed to their widespread adoption. Another trend in the market is the growing acceptance of casual relationships within Algerian society. While traditional values still hold significant importance, there is a gradual shift towards a more liberal mindset when it comes to dating and relationships. This cultural shift has created a favorable environment for the casual dating market to thrive.

Local special circumstances: The conservative nature of Algerian society poses some challenges for the casual dating market. Traditional values and societal norms still play a significant role in shaping relationships, and there may be some resistance to the idea of casual dating. However, as the younger generation becomes more influential and more open to new ideas, these barriers are gradually being overcome.

Underlying macroeconomic factors: Algeria's economy is experiencing slow growth, which may have an impact on the casual dating market. Economic instability and high unemployment rates can deter individuals from seeking committed relationships and instead opt for casual dating. The lack of financial stability and uncertainty about the future may make casual relationships more appealing to Algerians. In conclusion, the casual dating market in Algeria is developing due to changing customer preferences, the rise of dating apps, and a gradual shift towards a more liberal mindset. While there are still challenges posed by traditional values and economic factors, the market is expected to continue growing as Algerians embrace casual relationships and connections.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.