Market Insights Digital Digital Media ePublishing

eMagazines - North America

North America

The eMagazines market in North America is set to experience significant growth in the coming years.
According to projections, the revenue in this market is expected to reach €1.64bn by 2024.
This growth is anticipated to continue at an annual rate of 1.99%, resulting in a market volume of €1.74bn by 2027.
As the market expands, the number of readers is also expected to increase steadily.
It is estimated that by 2027, there will be approximately 65.5m users eMagazine readers in North AmeriThis indicates a positive trend in user penetration, which is projected to rise from 12.5% in 2024 to 12.6% by 2027.
In terms of revenue per user, the average revenue per user (ARPU) is expected to be €25.67.
This metric reflects the amount of revenue generated from each individual user and serves as a valuable indicator of the market's financial performance.
When considering the global landscape, it is worth noting that United States is expected to be the primary revenue generator in the eMagazines market.
In 2024 alone, United States is projected to generate €1,499.00m in revenue.
Overall, the eMagazines market in North America shows promising growth prospects, with revenue, user penetration, and the number of readers all expected to increase in the coming years.
The United States will play a significant role in driving this growth, reaffirming its position as a key player in the global eMagazines market industry.
In North America, eMagazines are gaining popularity as consumers seek convenient and interactive digital content.

Key regions: France, India, Germany, United Kingdom, Europe

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Analyst Opinion

Despite the steady growth in the eMagazines market, the product will likely stay a niche product. Attempts to transfer subscription-based business models to the eMagazines market have not yet reached the anticipated impact on sales. By analogy to Video Streaming services, eMagazines subscription services often struggle with a limited portfolio of available content. Currently, the business’s hope of a breakthrough lies – again – with Apple and its new service called Apple News+.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.