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eMagazine Advertising - Africa

Africa

The eMagazine Advertising in Africa is projected to experience significant growth in the coming years.
According to industry forecasts, revenue in this segment is expected to reach €95.30m by 2024.
This indicates a promising future for the industry in the region.
Furthermore, the eMagazine Advertising is expected to exhibit an annual growth rate (CAGR) of 5.15% between 2024 and 2027.
This steady growth is anticipated to contribute to a projected market volume of €110.80m by 2027.
This suggests that the market will continue to expand and attract more players in the coming years.
In terms of user base, the eMagazine Advertising is expected to see a significant increase in the number of users in AfriBy 2027, the number of users is projected to reach 126.4m users.
This highlights the growing popularity and demand for digital magazines in the region.
The user penetration rate, which measures the proportion of the population using eMagazines, is expected to grow from 7.5% in 2024 to 9.2% by 2027.
This indicates that a larger percentage of the population will be engaged with eMagazines as the market expands.
When compared to other countries globally, United States is expected to generate the highest revenue in the eMagazine Advertising.
In 2024, United States is projected to generate revenue of €6,081.00m.
This highlights the dominance of the US market in the eMagazine Advertising.
On average, the revenue per user (ARPU) in the eMagazine Advertising in Africa is projected to amount to €0.99 in 2024.
This metric provides insight into the value generated per user in the market.
Overall, the eMagazine Advertising in Africa is poised for growth, with increasing revenue, user base, and user penetration rates.
The projections indicate a positive outlook for this segment in the region.
In Africa, the eMagazine Advertising market is experiencing significant growth, with a surge in digital publication readership and increasing demand for targeted advertising.

Key regions: Asia, France, Europe, Germany, South Korea

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Analyst Opinion

Digital magazine advertising is evolving rapidly, with new trends and technologies emerging all the time. Some of the most notable trends include the use of interactive ads, which engage readers in more immersive ways, and native advertising, which blends in seamlessly with the magazine content. Data-driven advertising is also on the rise, as advertisers use analytics to better understand their audience and deliver more personalized ads. With more people consuming content on mobile devices, mobile optimization is becoming increasingly important, while programmatic advertising is being used to automate the buying and placement of ads.

Digital magazine advertising has seen strong growth in recent years, driven by several factors. One key factor is the shift towards digital media consumption, as more people turn to online platforms for their entertainment and information needs. This has created new opportunities for publishers and advertisers to reach audiences through digital magazines. Additionally, the rise of mobile devices has made digital magazines more accessible and convenient, further fueling growth in this sector. Another growth factor is the increasing sophistication of digital ad targeting and personalization, which allows advertisers to deliver more relevant and effective ads to their audience. Finally, the rise of programmatic advertising has made it easier and more efficient for advertisers to buy and place ads in digital magazines, further boosting growth in this area. Overall, these factors are driving strong growth in the digital magazine advertising market, and are expected to continue doing so in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital magazine advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in digital magazine editions.

Modeling approach:

Submarket size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.