Classifieds - Germany

  • Germany
  • Ad spending in the Classifieds market is projected to reach €1.0bn in 2024.
  • Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 0.24%, resulting in a projected market volume of €1.1bn by 2028.
  • In global comparison, most ad spending will be generated in China (€7,030m in 2024).
  • The average ad spending per internet user in the Jobs classifieds market is projected to amount to €4.3 in 2024.
  • In the Classifieds market, 61% of total ad spending will be generated through mobile in 2028.

Key regions: France, United Kingdom, Asia, India, Japan

Marché
Région
Comparaison de régions
Monnaie

Ad Spending

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

in billion EUR (€)

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Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

Most recent update: Mar 2024

Source: Statista Market Insights

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Most recent update: Mar 2024

Source: Statista Market Insights

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Most recent update: Mar 2024

Source: Statista Market Insights

Digital

Access more Market Insights on digital topics with our featured report

This report presents a comprehensive analysis and additional information on the Classifieds market, in a PDF format.
Classifieds: market data & analysis - Background Classifieds: market data & analysis - Cover

Analyst Opinion

In the early 2000s, there was a significant shift in the advertising strategies for classifieds. Offline classifieds advertising was once the most popular and effective advertising strategy. For example, people used classifieds in newspapers to look for local deals. However, as the digital era has progressed, digital classifieds have surpassed all classifieds categories (real estate, automotive, jobs, and general) due to reduced costs, shorter processing times, higher return on investment, and more precise targeting.

Moreover, technology has experienced significant developments in the past years, resulting in changed usage behavior by both the advertisers and their target audiences. Internet-enabled devices have become everyday products for many people, and the internet infrastructure has become faster and more affordable. Therefore, digital tools have become a popular choice for advertisers to reach specific target groups.

Digital classifieds advertising grew the least of all digital advertising strategies (digital banner, digital video, search, and social media advertising), although it still showed a positive trend. The cost of digital classifieds advertising is significantly lower compared to other strategies, and it keeps advertisers focused on the business and its location to target consumers who are more likely to make a purchase. With these advantages, digital classifieds advertising is expected to continue developing in the coming years.

Global Comparison

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Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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