Sports - Africa

Africa

The Sports market in Africa is expected to see a substantial increase in total revenue, reaching €5.29m by 2022.
This projection indicates a promising future for the market segment.
Furthermore, the market is anticipated to experience a steady annual growth rate of 9.42% (CAGR 2022-2027), resulting in a market volume of €8.07m by 2027.
These figures highlight the potential for significant expansion and development within the African Sports market.
In terms of revenue breakdown, in-app purchases (IAP) are projected to generate €2.44m in 2022.
Additionally, paid app revenue is expected to reach €1.60m, while advertising revenue is projected to amount to €1.25m in the same year.
These numbers demonstrate the diverse sources of revenue within the Sports market.
The number of downloads within the Sports market is also set to increase, with a projected figure of 20.03m downloads in 2022.
Furthermore, the average revenue per download is currently estimated to be €0.26, indicating the potential for profitable user engagement within the market.
When comparing the Sports market globally, it is evident that in China generates the highest revenue, with a projected amount of €1,044.00m in 2022.
This emphasizes the dominance of the United States in terms of market size and financial impact.
Overall, the Sports market in Africa exhibits promising growth potential, with projected increases in revenue, downloads, and user engagement.
As the market continues to evolve, it will be interesting to observe how these projections translate into tangible outcomes within the African context.

Key regions: Japan, Germany, Asia, Europe, China

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Comparaison de régions

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.