Lifestyle - Germany

  • Germany
  • The projected total revenue in the Lifestyle market for Germany is expected to reach €170.30m in 2022.
  • This represents a significant growth potential for the market.
  • Additionally, the total revenue is expected to exhibit an annual growth rate (CAGR 2022-2027) of 11.51%, resulting in a projected market volume of €300.20m by 2027.
  • In terms of revenue streams within the Lifestyle market, the projected in-app purchase (IAP) revenue is anticipated to reach €131.60m in 2022, indicating the popularity and monetization potential of in-app purchases.
  • Similarly, the projected paid app revenue is expected to reach €2.46m in 2022, showcasing the willingness of consumers to invest in paid applications.
  • Furthermore, the projected advertising revenue in the Lifestyle market is estimated to reach €36.27m in 2022, highlighting the significance of advertising as a revenue stream in this segment.
  • This suggests that advertisers recognize the value of targeting the Lifestyle market.
  • In terms of user engagement, the number of downloads in the Lifestyle market is projected to reach 57.33m downloads in 2022.
  • This showcases the popularity of lifestyle-related applications among German consumers.
  • Moreover, the average revenue per download in the Lifestyle market is currently expected to amount to €2.97.
  • This indicates the revenue potential per individual download, reflecting the monetization and profitability prospects for app developers and stakeholders operating in this market segment.
  • When comparing the global landscape, it is noteworthy that in China generates the highest revenue within the Lifestyle market, with a projected revenue of €2,458.00m in 2022.

Key regions: Europe, South Korea, China, Germany, Asia

Comparaison de régions

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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